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About the Role
The Avalon Travel imprint of Hachette Book Group is seeking an Associate Marketing Manager to work on the Rick Steves and Moon Travel Guides lists. This role requires a dynamic, creative, and enthusiastic individual with a curiosity for travel and brand marketing, excellent writing and organizational skills, and a collaborative approach.
Responsibilities
- Create customized marketing campaigns to drive awareness, engagement, and sales for approximately 8-10 books annually.
- Analyze campaign effectiveness using data and provide takeaways for future editions.
- Develop and execute social media strategy, analyzing customer behavior to inform future content.
- Optimize online discoverability by enhancing metadata and creating graphics, videos, and other content.
- Collaborate with authors to brainstorm ideas and leverage their market experience.
- Work with organizational partners to develop marketing strategies for books.
- Perform other duties as assigned.
Requirements
- 3+ years of experience in book publishing, marketing, brand marketing, or equivalent.
- Highly organized project manager capable of prioritizing deadlines and managing multiple campaigns.
- Keen attention to detail.
- Well-organized with the ability to prioritize and meet deadlines.
- Excellent interpersonal, verbal, and written communication skills.
- Bachelor's degree or equivalent professional experience.
Skills
- Writing skills
- Organizational skills
- Problem-solving
- Collaboration
- Data analysis
- Social media strategy
- Metadata optimization
- Graphic design
- Video creation
- Content creation
- WordPress knowledge (helpful)
- Google Analytics knowledge (helpful)
- Canva knowledge (helpful)
Location
- Oakland, CA (Preferred)
- New York City (Hybrid)
Work Type
- Hybrid
Experience Level
- 3+ years of experience
Education Level
- Bachelor's degree or equivalent professional experience
Salary/Compensations
- $60,000-62,000
Benefits
- Medical
- Dental
- Vision
- Basic and supplemental life insurance
- Short-term and long-term disability
- Accidental death and dismemberment
- Critical illness insurance
- Hospital indemnity insurance
- Long-term care insurance
- Health and dependent care FSA
- Commuter benefit plan
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- 401(k)
- Discretionary bonus program
- PTO (15 vacation days, 3 personal days, 10 holidays, generous sick leave)
- Group discounts on auto and home insurance
- Group discounts on legal services
About the Company
- Hachette Book Group (HBG) is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world.
- The mission of Hachette Book Group is to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity.
- HBG is guided by four core pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset.
- HBG believes that including and representing diverse voices in all aspects of its business is fundamental.
- Publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape society and publish books for all readers.
Equal Opportunity
- Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.