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About the Role

The Associate Director of Social Media will lead social media initiatives for M18's clients, responsible for creating, curating, and publishing content, scheduling posts, and managing online communities. This role requires a proven ability to deliver social marketing results and drive ideas from conception to execution.

Responsibilities

Lead client accounts as the primary point of contact, driving social media strategy and presenting recommendations.
Oversee the development of content calendars, creative concepts, and campaign timelines.
Direct content production and social activations, including shoots, influencer partnerships, and creator strategies.
Manage day-to-day client communications, providing strategic guidance and performance insights.
Partner with PR teams, content creators, and designers for integrated campaigns.
Guide reporting and analytics to evaluate performance and inform strategy.
Mentor and support junior staff.

Requirements

Bachelor’s Degree and 4+ years of proven work experience in social media.
Fluency in social media platforms including Instagram, TikTok, and Facebook.
Proficiency using content planning and social media analytics tools (e.g., Later, Sprout Social, Dash Hudson).
Proficiency in Canva, Figma, or Adobe Creative Suite.
An eye for detail and strong grasp of high-end brand aesthetics.
Experience with onsite content creation and post-production edits for platforms like Instagram Reels.
Knowledge and passion for New York City real estate, hotels, and architecture.
Ability to work in a fast-paced environment across multiple clients.
Enjoys pop culture and staying informed on current stories and happenings.
Comfortable attending construction site tours.

Skills

Social Media Strategy
Content Creation
Content Curation
Content Publishing
Community Management
Content Calendar Development
Creative Concept Development
Campaign Management
Content Production
Influencer Partnerships
Creator Strategies
Client Communication
Performance Analysis
Reporting
Team Mentorship

Location

New York, N.Y.

Work Type

Hybrid

Experience Level

Associate Director
4+ years

Education Level

Bachelor's Degree

Salary/Compensations

$100,000 - $105,000

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world, integrating people, platforms, and stories to help clients build lasting influence.
M18 is a leading public relations company specializing in hospitality, real estate, and design, developing and executing strategic, high-impact public relations campaigns.
Orchestra has acquired nine firms since 2022, including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
Orchestra also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, recognizing that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
Information submitted may be shared with network agencies for matching applicants with suitable jobs.
Providing information constitutes consent to keep it on file and contact regarding job opportunities, recruitment events, and updates.