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About the Role
VERB is seeking a Search Strategist to own the SEO, GEO, and AI search strategy for their partners, driving visibility across traditional search and AI-generated answers. This partner-facing role requires an individual excited to take the lead as the go-to search expert, owning strategies end-to-end and being accountable for results.
Responsibilities
- Act as the primary search contact for partners, leading calls and presenting reports.
- Lead an integrated SEO and AI search strategy for each partner.
- Lead Generative Engine Optimization (GEO), improving how partners are surfaced in AI-generated answers.
- Monitor AI search performance and translate findings into prioritized recommendations.
- Own local search strategy, managing listings and optimizing Google Business Profile.
- Manage day-to-day SEO and AI search activities for retainers and new builds.
- Apply a full range of SEO tactics and manage partner backlink profiles and link-building strategies.
- Perform keyword and prompt research, competitor research, and performance analysis using various tools.
- Proactively identify and implement improvements to strategies and tactics.
- Collaborate with other teams to align search insights and strategy across channels.
- Track time and manage tasks in Jira, ensuring deliverables are on time and on budget.
- Provide SEO and AI search training to partners and stay current on search and AI trends.
Requirements
- 3+ years of SEO or AI search experience.
- Post-secondary education in marketing, communications, or equivalent experience.
- Demonstrated knowledge of ranking factors, SEO best practices, and AI answer engine selection criteria.
- Recent experience identifying and fixing technical SEO issues on CMSs like WordPress and Drupal.
- Experience crawling sites and managing indexing in Google Search Console using tools like Screaming Frog, Semrush, and Ahrefs.
- Knowledge of robots.txt, regular expressions, schema markup, and entity optimization.
- Experience managing Google Business Profiles and local listings through platforms like Yext.
- Working knowledge of GA4, Data Studio, or other analytics tools, and Jira or similar time-tracking tools.
- Experience managing organic search for multiple partners.
- Hospitality and tourism experience is an asset.
- Excited to be partner-facing, enjoying calls, presentations, and explaining rationale.
- Self-directed and accountable, with the confidence to own partner strategy end to end.
- Demonstrated ability to write content for SEO and AI search.
- Strong analytical, problem-solving, and written and verbal communication skills.
- Highly organized, able to manage multiple projects in a fast-paced environment.
- Open to feedback.
- Experience with social or paid media campaigns is an asset.
Skills
- SEO
- GEO
- AI Search Strategy
- Google AI Overviews
- AI Mode
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Entity Optimization
- Structured Data
- LLMs.txt
- Citation-ready content
- Local Search
- Google Business Profile
- Yext
- Site Architecture
- On-page SEO
- Technical SEO
- Schema Markup
- Off-page SEO
- Backlink Profile Management
- Link-building
- Keyword Research
- Prompt Research
- Competitor Research
- Content Analysis
- Website Performance Analysis
- Ahrefs
- Semrush
- Scrunch
- GSC
- GA4
- Data Studio
- Claude
- WordPress
- Drupal
- Screaming Frog
- Robots.txt
- Regular Expressions
- Jira
- Social Media Campaigns
- Paid Media Campaigns
Location
- Downtown Halifax, Nova Scotia
- Remote
Work Type
- Hybrid (3 days in office per week for local employees)
- Remote
Experience Level
- 3+ years of SEO or AI search experience
Education Level
- Post-secondary education in marketing, communications, or equivalent experience
Benefits
- Vacation time available from day one
- Extra paid week off during annual holiday closure
- Annual travel credit
- Free office snacks and drinks
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance for Health Spending or Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Career Advancement opportunities
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social events
- Transit and fitness discounts
About the Company
- VERB is a digital marketing and technology agency.
- Global clients offer the opportunity to work with some of the world’s biggest destinations, resorts, and travel brands.
- Passionate about exceeding expectations and thriving on challenging projects.
- Takes a balanced approach to work/life and has fun at the office or wherever working.
Equal Opportunity
- VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.