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About the Role
VERB is seeking a Search Strategist to own the SEO, GEO, and AI search strategy for their partners, driving visibility across traditional search and AI-generated answers. This is a partner-facing role where strategists lead end-to-end AI and traditional search strategies and are accountable for results. This is a temporary 12-14 month contract position.
Responsibilities
- Act as the primary search contact for partners, leading calls and presenting reports.
- Lead an integrated SEO and AI search strategy for each partner.
- Lead Generative Engine Optimization (GEO), improving how partners are surfaced in AI-generated answers.
- Monitor AI search performance and turn findings into prioritized recommendations.
- Own local search strategy, managing listings, location data, and reviews.
- Manage day-to-day SEO and AI search activities for retainers and new builds.
- Apply a full range of SEO tactics and manage partner backlink profiles.
- Perform keyword and prompt research, competitor research, and performance analysis.
- Proactively identify and implement improvements to strategies and tactics.
- Collaborate with other teams to align search insights and strategy across channels.
- Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget.
- Provide SEO and AI search training to partners and stay current on search and AI trends.
Requirements
- 3+ years of SEO or AI search experience.
- Demonstrated knowledge of ranking factors and SEO best practices.
- Demonstrated knowledge of how AI answer engines select, cite, and describe brands.
- Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal.
- Experience crawling sites and managing indexing in Google Search Console.
- Knowledge of robots.txt, regular expressions, schema markup, and entity optimization.
- Experience managing Google Business Profiles and local listings.
- Working knowledge of GA4, Data Studio, or other analytics tools.
- Working knowledge of Jira or similar time-tracking tools.
- Experience managing organic search for multiple partners.
- Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining rationale.
- Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision.
- Demonstrated ability to write content for SEO and AI search.
- Strong analytical, problem-solving, and written and verbal communication skills.
- Highly organized, able to manage multiple projects in a fast-paced environment.
- Open to feedback.
Skills
- SEO
- GEO
- AI Search Strategy
- Google AI Overviews
- AI Mode
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Generative Engine Optimization (GEO)
- Entity Optimization
- Structured Data
- LLMs.txt
- Citation-ready content
- Local Search Strategy
- Yext
- Google Business Profile
- Site Architecture
- On-page SEO
- Technical SEO
- Schema Markup
- Off-page SEO
- Backlink Profile Management
- Link-building
- Keyword Research
- Prompt Research
- Competitor Research
- Content Analysis
- Website Performance Analysis
- Ahrefs
- Semrush
- Scrunch
- GSC
- GA4
- Data Studio
- Claude
- WordPress
- Drupal
- Screaming Frog
- Robots.txt
- Regular Expressions
- Jira
- Social Media Campaigns
- Paid Media Campaigns
Location
- Downtown Halifax, Nova Scotia
- Remote
Work Type
- Contract
- Hybrid
- Remote
Experience Level
- 3+ years
Education Level
- Post-secondary education in marketing, communications, or equivalent experience
Benefits
- Vacation time available from day one
- Extra paid week off during annual holiday closure
- Annual travel credit
- Free office snacks and drinks
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance for Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Career Advancement opportunities
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social events
- Transit and fitness discounts
About the Company
- VERB is a digital marketing and technology agency.
- Global clients offer the opportunity to work with some of the world’s biggest destinations, resorts, and travel brands.
- We take a balanced approach to work/life and have fun at the office or wherever we are working.
- We are passionate about exceeding expectations and thrive on challenging projects.
Equal Opportunity
- VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.