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About the Role
Own content marketing for the US market at a growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey, helping businesses discover, understand, and trust the product.
Responsibilities
- Develop and execute the US content marketing strategy across paid, organic, website, landing page, and product messaging.
- Write conversion-focused copy for paid channels such as Meta, Google, and LinkedIn.
- Script video and paid social ad creatives, including content for platforms such as YouTube.
- Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
- Use user research, analytics, and A/B testing to improve messaging and content performance.
- Contribute to product positioning and go-to-market messaging.
Requirements
- At least 4 years of experience in content marketing, copywriting, or growth marketing.
- Background in B2B SaaS or another fast-growing software environment.
- Excellent English writing skills tuned to a US audience, with native or C2-level proficiency.
- Understanding of performance marketing and conversion-focused copywriting, including experience with paid channels.
- Experience creating US-market content, scripting ad creatives, and executing organic social strategies.
- An analytical, experimental approach, with experience using research, analytics, and A/B testing to refine content.
Skills
- Content marketing
- Copywriting
- Growth marketing
- B2B SaaS
- Performance marketing
- Conversion-focused copywriting
- Paid channels
- Organic social strategies
- Analytics
- A/B testing
- Product positioning
- Go-to-market messaging
Location
- New York, New York, United States
Work Type
- On-site
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- $70,000 to $150,000 USD annually
About the Company
- Growing B2B software company focused on AI-powered business communications.