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About the Role
IQVIA UK Consulting is seeking an experienced Marketing Strategy & Media Planning expert to establish and lead a new capability from the ground up. This entrepreneurial role involves designing and selling the proposition, delivering initial engagements, and progressively scaling the offer using existing consulting resources. It combines practice building with senior client advisory responsibilities.
Responsibilities
- Define and establish IQVIA UK's marketing strategy & media planning offer, including service design, methodologies, pricing, IP/templates, quality standards, and go-to-market narrative.
- Lead client engagements covering brand and portfolio strategy, positioning, messaging architecture, customer journey, channel mix, campaign planning, and KPI/measurement frameworks.
- Advise clients on channel strategy for HCP and patient/consumer audiences, including channel selection, budget allocation, flighting, and media-mix recommendations.
- Manage relationships with media agencies/owners and oversee media buying executed via partners.
- Own personal sales targets, generate pipeline through existing IQVIA accounts and personal network, and lead proposals, pitches, and commercial negotiations.
- Act as the senior strategic advisor for clients, building trusted, repeat-buyer relationships.
- Scope, staff, quality assure, and commercially manage projects, coaching the delivery team on marketing/media craft.
- Identify and manage a network of creative, media, and production partners.
- Ensure all work complies with relevant industry codes (ABPI, PMCPA, MHRA, BHBIA, CAP/BCAP, ASA) and IQVIA's standards.
- Represent IQVIA externally through thought leadership activities to position the new capability in the UK market.
Requirements
- 15+ years of experience in marketing strategy and/or media planning within a healthcare or FMCG agency, consultancy, or in-house brand team (agency-side experience preferred).
- Demonstrable ownership of end-to-end promotional strategy, from insight and positioning to execution brief and measurement.
- Hands-on media planning experience with working knowledge of media buying processes, agency economics, and major UK media owners/platforms.
- Proven sales track record with personal business, revenue target ownership, and closing significant engagements.
- Established senior client network in UK pharma/healthcare or FMCG.
- Strong commercial acumen, including scoping, pricing, margin management, and contracting.
- Excellent written and verbal communication skills, adaptable to various audiences.
- Entrepreneurial, pragmatic, and hands-on approach, comfortable building from scratch.
- Structured problem-solving, project economics, ability to quality assure junior deliverables, and familiarity with MSAs/SOWs.
- Track record of building and mentoring teams, with the ability to attract talent.
Skills
- Marketing strategy
- Media planning
- Media buying advisory
- Sales and business development
- Client leadership
- Delivery oversight
- Partnership management
- Compliance and governance
- Thought leadership
- Omnichannel/orchestration
- Performance marketing & analytics
- Data-driven analysis
- Creative judgement
- Regulatory fluency
- International exposure
- Therapy-area expertise
- Consulting hygiene
- People leadership
Location
- UK
Work Type
- Full-time
Experience Level
- 15+ years
About the Company
- IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.
- We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
- Learn more at https://jobs.iqvia.com
Equal Opportunity
- IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.