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About the Role
Influential UK is seeking an Influencer Strategy Director for a maternity cover position to lead strategic thinking for a key client. This role involves shaping creator-led campaigns that integrate culture, social media, media, and data to achieve measurable business outcomes. The position offers the opportunity to combine strategic expertise with client relationship management within a dynamic agency environment.
Responsibilities
- Own and deliver integrated social and influencer strategy across a key client account, connecting cultural insight, creator thinking, media, and measurable business outcomes.
- Set clear strategic direction, turning data and cultural signals into focused recommendations and opportunities.
- Build trusted relationships with senior clients, guiding strategic conversations and helping teams make well-informed decisions.
- Partner closely with creative, media, and account teams to turn strategy into distinctive, effective creator-led work.
- Bring clarity and ambition to briefs, ensuring programmes have a strong strategic foundation from the outset.
- Keep programmes commercially considered and strategically rigorous while creating space for ambitious creative thinking.
- Support and develop fellow strategists, sharing expertise and helping maintain a consistently high standard of strategic work.
Requirements
- Strong strategic thinking and storytelling skills, with genuine curiosity about social media, creators, and culture.
- Experience setting strategic direction for complex social, influencer, or integrated campaigns.
- Confidence building relationships with senior clients and guiding strategic decision-making.
- Strong analytical skills, with the ability to spot meaningful patterns in data and turn insight into action.
- A clear understanding of how social, influencer, and media work together within today's digital ecosystem.
- Experience helping other strategists develop and strengthening the quality of a team's strategic output.
- A solid understanding of the platforms, measurement approaches, and best practices behind effective social and influencer marketing.
Skills
- Strategic thinking
- Storytelling
- Social media
- Creator culture
- Client relationship management
- Analytical skills
- Data analysis
- Influencer marketing
- Media strategy
- Integrated campaigns
Location
- UK
Work Type
- Maternity Cover
- Office-based (4 days per week)
Experience Level
- Director level
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Access to Publicis Career Page showcasing Inclusive Benefits and Employee Action Groups
About the Company
- Influential UK, Part of Publicis Media, is a creator-led growth agency connecting global scale with AI and conversion technology to deliver connected influencer and media strategies.
- The team operates within Publicis Groupe, combining agility with the reach and capabilities of a global powerhouse.
- The company works with iconic brands such as Mars, Coty, Disney, and Sky.
- Publicis Media is committed to being an equal opportunities employer and fostering an inclusive environment.
Equal Opportunity
- Publicis Media is proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs, please let us know, and we will work with you to ensure the process works for you.
- Sharing information about access needs will never impact your application.
- Guided by values of empathy, mutual uplift, responsibility, and embracing change, we build a culture where everyone feels seen, respected, and genuinely included.