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About the Role

We are seeking a Director to own AIR, our asynchronous instant rips product. AIR gives collectors the thrill of the rip on their own time, with transparent economics and cards they actually want to own. This is a true GM role accountable for strategy, product roadmap, and significant revenue. You will own the full P&L levers: acquisition, activation, retention, pack economics, and monetization. The core of the job is building moments like pack drops, themed releases, tentpole events, and live ops calendars that give collectors a reason to come back and spend. You will run AIR like a best-in-class consumer live service, with deep cohort analysis, disciplined performance marketing, and a relentless cadence of content and events. You will drive cross-functional teams across product, inventory, design, engineering, marketing, and analytics, and work closely with our Live Instant Rips, Live Breaking, Marketplace, and Topps teams. This is a highly visible, hands-on leadership role in a business that is early, fast-moving, and still being defined.

Responsibilities

Own AIR strategy and P&L, setting and delivering against ambitious revenue, retention, and margin targets.
Define and execute the product roadmap in partnership with Product, Design, and Engineering, balancing speed to market with long-term platform health.
Build and run a live ops engine: pack launches, limited drops, seasonal and sport-calendar events, collaborations, and tentpole moments, with a clear calendar and a measurable playbook.
Own user cohorting and lifecycle strategy, from first rip to VIP, using data to understand what drives repeat purchase, card retention, and lifetime value.
Lead performance marketing and growth for AIR, owning channel mix, creative testing, CAC and payback targets, and the link between acquisition and downstream retention.
Own pack design and economics in partnership with Inventory and Finance, managing EV, buyback rates, sourcing, and margin so that the collector experience and the business model reinforce each other.
Run a rigorous experimentation program across pricing, pack mechanics, merchandising, onboarding, and CRM.
Partner with Legal, Policy, and Compliance to ensure AIR is built on transparent mechanics and a collector-first foundation, and operates responsibly in an evolving regulatory landscape.
Work with Partnerships, Marketing, and Content to bring licensors, athletes, breakers, and creators into AIR moments.
Coordinate with the Instant Rips Live team to ensure the two products serve distinct collector needs and strengthen each other.
Build, coach, and develop a high-performing team, setting clear expectations and a culture of ownership and speed.
Report on performance to senior leadership with clear, number-led insight into what is working, what is not, and what happens next.

Requirements

8+ years of experience in consumer product, growth, or general management, including 3+ years leading teams and owning a P&L or large revenue line.
Proven track record in a live service consumer business such as free-to-play gaming, mobile games, sports betting, fantasy sports, or a similar engagement-led product.
Deep experience with live ops: planning and running events, drops, seasons, and content calendars that drive spikes in engagement and revenue.
Strong command of user cohorting, lifecycle marketing, and LTV modeling, with a track record of improving retention and monetization.
Hands-on performance marketing experience, including paid acquisition, creative testing, attribution, and CAC to LTV management.
Strong commercial and financial acumen, including forecasting, unit economics, and pricing.
Analytical mindset, with fluency in SQL or BI tools such as BigQuery, Metabase, or Looker, and comfort working directly with data.
Experience working in regulated or reputation-sensitive consumer categories, with sound judgment on responsible product design.
Genuine passion for sports, trading cards, or collectibles. Experience in collecting communities, packs, or breaking is a strong plus.
Exceptional communication, cross-functional leadership, and stakeholder management skills, with the ability to balance strategy and hands-on execution.

Skills

SQL
BigQuery
Metabase
Looker

Location

Los Angeles
New York City

Work Type

Full-time

Experience Level

8+ years of experience in consumer product, growth, or general management
3+ years leading teams and owning a P&L or large revenue line

Education Level

Bachelor’s degree in Business, Economics, or a related field
MBA or equivalent preferred

Salary/Compensations

$173,650—$216,200 USD (Los Angeles)
$188,750—$235,000 USD (NYC)

Benefits

For information about our benefits, please visit https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience across Topps.com, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our live shopping platform, Fanatics Live.
We are backed by Fanatics, the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others. But we are a nimble, ambitious team building products from the ground up.
If you are passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect is a chance to help build the future of collecting.

Equal Opportunity

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.