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About the Role
We are looking for a Senior Manager, Instant Packs Lead to serve as the connective tissue for this product across the Collectibles organization. This role is part strategist and part operator, shaping the commercial and go-to-market strategy while owning the day-to-day execution calendar. This is a high-visibility, build-from-scratch role on a product still in its roll-out phase, offering a strong foundation for growth.
Responsibilities
- Own the end-to-end execution calendar for Instant Packs launches, coordinating across Product, Tech, Topps, Operations, Creative, and Commercial.
- Serve as the day-to-day conduit between functional owners, translating decisions into action, escalating risks, and driving open questions to resolution.
- Partner with the Commercial SME to shape pack architecture, pricing, allocation, and launch sequencing, ensuring GTM plans align with commercial goals.
- Ensure the sequenced roll-out of the go-to-market plan for each release, including seeding, creator/influencer coordination, content, paid media, and CRM.
- Track and report on core performance metrics and develop a learning agenda for future releases.
- Own the sell-through and demand model for each drop, stress-testing pack economics, customer limits, and inventory.
- Coordinate the collector-facing product experience with Product and Tech to ensure launch dependencies are met.
- Maintain the single source of truth on positioning, messaging, and guardrails for cross-functional partners.
- Help define the roadmap for scaling Instant Packs across additional products and sports, and support strategic thinking on new formats.
- Run post-launch retrospectives and develop a playbook to improve future releases.
Requirements
- Bachelor’s degree required.
- 5+ years in ecommerce, marketplace operations, product/program management, or commercial strategy, ideally with experience launching new products or features.
- Backgrounds in management consulting or corporate strategy are a strong fit, emphasizing structured problem-solving, executive communication, and comfort with ambiguity.
- Proven ability to drive cross-functional execution without formal authority.
- Skilled at structuring ambiguous problems into clear frameworks, decisions, and workplans.
- Comfortable operating with both strategic and operational range.
- Highly organized with strong project management instincts.
- Analytical and data-informed, with fluency in key commercial KPIs.
- Polished, executive-ready communicator capable of synthesizing input into actionable narratives.
- Comfortable in a fast-paced, ambiguous, growth-stage environment.
- Deep curiosity about the hobby and a passion for building innovative commerce experiences for collectors.
Skills
- Structured problem-solving
- Executive communication
- Comfort with ambiguity
- Cross-functional execution
- Structuring ambiguous problems
- Building analysis (sell-through models, pricing scenarios, launch trackers)
- Strategic and operational range
- Project management
- Analytical and data-informed
- Commercial KPIs (sell-through, conversion, GMV, margin)
- Synthesizing input
- Building innovative commerce experiences
Location
- Los Angeles
- New York City
Work Type
- Full-time
Experience Level
- 5+ years
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $155,250—$185,200 USD
- $168,750—$190,000 USD
Benefits
- Information about benefits available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, igniting fan passions and maximizing reach for sports partners through Fanatics Commerce, Collectibles, and Betting & Gaming.
- Fanatics Collect is a global product and technology group dedicated to revolutionizing the collectibles world, focusing on Topps.com, Fanatics Collect marketplace, and live shopping platforms.
- Backed by Fanatics, we are a nimble, ambitious team building products from the ground up.
- We offer an exciting opportunity to be part of a dynamic team creating the future of collecting.
Equal Opportunity
- Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.