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About the Role

This role is for a Senior Strategist who will act as the Channel Owner for critical Paid Search accounts. It's an opportunity for an experienced PPC expert to manage complex, higher-value accounts in a supportive environment, driving commercial growth and shaping the Paid Search offering.

Responsibilities

Drive results through technology, implementing advanced solutions beyond standard platform levers.
Question platform defaults and industry norms, designing and executing rigorous experimentation roadmaps.
Act as the architect of data for platforms, ensuring smart bidding algorithms are trained on sophisticated business data.
Be the primary Channel Owner for complex accounts, taking responsibility for the end-to-end client lifecycle.
Provide QA oversight across the portfolio to ensure high standards.
Create, maintain, and adapt channel strategies for up to 12-month cycles.
Elevate reporting to a compelling commercial narrative with effective insights.
Confidently navigate client escalations, diagnose performance issues, and steer accounts back to health.
Contribute to the evolution of the department, identifying process improvements.
Proactively spot and flag growth opportunities to scale client investment.
Produce pitching materials and assist in winning new enterprise business.
Effectively plan tasks and delegate work through the delivery team.
Coach junior team members to adopt an experimentation-led mindset.
Share work and upskill the department by showcasing successful strategies and client examples.

Requirements

Obsessed with the mechanics of Paid Search, gravitating toward beta features, new technologies, and complex problem-solving.
Commercially astute and growth-minded, constantly looking for ways to scale client accounts and improve the agency's offering.
Uses initiative in day-to-day management, acting as the definitive problem solver for accounts.
Demonstrates excellent planning and organizing skills to manage complex Tier 1 accounts while guiding and supporting the team.

Skills

Paid Search
PPC
Channel Ownership
Client Lifecycle Management
Quality Assurance
Channel Strategy
Reporting
Data Analysis
Experimentation
Custom Scripting
Feed Engineering
Offline Conversion Tracking
Value-Based Bidding
Smart Bidding Algorithms
Process Improvement
Pitching
Task Planning
Delegation
Mentorship

Location

Hybrid
Within 90-minute commute of office locations

Work Type

Hybrid
Full-time

Experience Level

Senior
Experienced PPC expert

Salary/Compensations

£37,900+ DOE
£6k London Weighting

Benefits

Impression's Benefits Booklet
Flexible working
Hybrid model with purposeful Pulse Days
Clear progression path
4.5-day working week
Enhanced leave

About the Company

Impression was recently ranked fourth in the UK's Best Workplaces™ for Wellbeing (medium-sized companies).
Continuously strive to ensure the best possible work-life balance for the team.
Listed on the “Flexa 100” Most Flexible Companies to work for.
Officially recognised as a Great Place to Work®.

Equal Opportunity

Committed to embracing diversity and promoting equal opportunities.
Pledge to promote equal opportunities.
Will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs.