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About the Role

The Director of Product Marketing is responsible for shaping how Dialogue understands its market and clients, influencing product development, positioning, and go-to-market strategies. This role involves daily collaboration with cross-functional teams and requires influencing decisions without direct authority, presenting recommendations to senior leaders, and building agreement through evidence and judgment. The Director will lead a team of two product marketers, focusing on their growth through coaching and feedback, and will contribute to Marketing's overall strategy as part of the Marketing Leadership Team.

Responsibilities

Influence the roadmap and align the business.
Establish a client insights program to generate recommendations for the product roadmap, update positioning and pitches, and define themes for marketing content and events.
Collaborate with leaders in Product, Member Experience, Sales, Customer Success, and Partnerships to agree on priorities and ensure aligned launches and messaging.
Develop a point of view on market trends and the competitive landscape, recommending a strategic direction even with incomplete evidence.
Set product marketing strategy and be accountable for launch, positioning, and messaging outcomes.
Lead foundational work such as product launches and positioning exercises.
Direct go-to-market enablement for sales, customer success, and partner teams, including a regular training cadence.
Lead and develop a team of two product marketers, managing performance and career development.
Own the annual Product Marketing budget, including agency work, events, and asset creation, and report on spend.
Collaborate with external partners on product marketing initiatives.

Requirements

8+ years of experience in marketing, product marketing, or a related role.
Proven ability to influence cross-functionally and with senior executives, including driving decisions without final authority.
Demonstrated experience actively participating in product roadmap decisions by incorporating client and market insights.
Comfortable making rapid decisions, learning from outcomes, and adapting strategy as needed.
Experience leading and developing a team at a Director level or equivalent scope.
Experience leading go-to-market enablement across sales, customer success, and partner teams.
Experience owning and managing a budget, including agency spend, and working with external partners.
Enjoys defining team vision and executing hands-on.
History of taking on expanded scope or receiving promotions in previous roles.
Ability to work from our Montreal or Toronto office three days a week.

Location

Montreal
Toronto

Work Type

Hybrid

Experience Level

Director

Salary/Compensations

Total on-target earnings (OTE) will be shared during the recruitment process.

Benefits

Access to the Dialogue app and virtual mental health support for you and your family
Benefits plan, a health spending account, dental coverage, and fitness reimbursement
4 weeks vacation, 9 wellness days, and 1 volunteer day
Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
Work abroad up to 4 weeks/year
Incentive plans, referral bonuses & RRSP matching
Learning via Coursera, external training budget & mentorship
Optional parental leave top-up

About the Company

At Dialogue, your well-being is our priority.
Taking care of others also means taking care of our team!