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About the Role

The Senior Manager of Programmatic will oversee key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. This position will serve as a strategic partner to brand Integrated Media leads to drive business outcomes and ensure Pfizer programmatic buys align with business objectives.

Responsibilities

Collaborate with internal cross-functional teams to align programmatic media efforts with overall business objectives.
Oversee work for a team of programmatic Managers, guiding the implementation of DTC and HCP programmatic campaigns.
Develop and execute comprehensive programmatic advertising strategies to drive brand awareness, engagement, and conversions.
Collaborate with internal cross-functional teams and external partners to identify target audiences, develop segments, and optimize campaign performance.
Integrate portfolio diversity initiatives into programmatic buying processes.
Manage relationships with programmatic platforms, vendors, and media agency of record.
Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
Assist with digital partnership agreements across key platforms, publishers, and data partners to secure optimal terms and inventory access.
Establish ways of working with internal integrated media teams, brand marketers, CMO cross-functional teams, and external agencies.
Cross-network education and information sharing to reinforce portfolio programmatic process and best practices.
Cultivate and maintain relationships with key supply-side platforms, publishers, and ad exchanges.
Partner with key stakeholders to improve digital activation timelines and processes.
Lead ad quality improvement efforts, ensuring paid media delivers in fraud-free optimal environments.
Work with key partners to develop programmatic QBRs for portfolio distribution.

Requirements

BA/BS required.
6+ years of agency or client-side experience.
Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
Deep understanding of programmatic advertising platforms.
Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
Ability to thrive in fast-paced, dynamic corporate environment.
Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
Analytical mindset with the ability to measure and report on partnership performance.
Understanding of media measurement norms, evolving landscape, and industry standards.
Experience participating in video upfront process.
Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship is not available for this role now or in the future.

Skills

Programmatic media planning
Programmatic media buying
Campaign execution
DTC programmatic campaigns
HCP programmatic campaigns
Programmatic advertising strategies
Audience identification
Segment development
Campaign optimization
Portfolio diversity initiatives
Programmatic platforms
Vendor management
Media agency management
Digital partnership agreements
Ad quality improvement
QBR development

Location

New York, NY

Work Type

Hybrid
2-3 days per week onsite

Experience Level

Senior Manager
6+ years of agency or client-side experience

Education Level

BA/BS

Salary/Compensations

$124,400.00 - $207,400.00
Eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary
Eligibility to participate in our share based long term incentive program

Benefits

Comprehensive and generous benefits and programs
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility

About the Company

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Equal Opportunity

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Pfizer is an E-Verify employer.
This position requires permanent work authorization in the United States.