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About the Role

Bloom is seeking an Influencer Marketing Manager (Creator Programs) to scale its influencer program, focusing on driving brand awareness and product trial. This role involves leading strategy, process, program automation, workflows, and cross-functional relationships across various social media platforms. You will also cultivate and manage a community of creators to deepen engagement and expand reach.

Responsibilities

Help build and lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube, from strategy to execution.
Develop scalable systems for identifying, organizing, and tracking influencer outreach, gifting logistics, and impact.
Spearhead tooling, automation, and process design for managing large-scale outreach, gifting logistics, and reporting.
Create scalable workflows for identifying and tracking creators, measuring results, and optimizing gifting impact.
Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting efforts with campaign goals and content planning.
Grow and manage a community of micro/macro-influencers, creators, and loyal advocates.
Lead regular reporting and performance reviews, including content volume, engagement, conversion, and TikTok Shop revenue.
Test and iterate on tactics, from packaging and content hooks to timing and creator incentives.
Share insights and recommendations to refine the overall gifting strategy and support broader influencer program growth.
Help shape future team structure, tools, and processes as the program scales.
Help define team roles, tech stack, and SOPs as the program scales.

Requirements

3–5 years of experience in large-scale influencer or affiliate marketing at a consumer-focused company.
Strong project management and team leadership skills.
Familiarity with TikTok Shop and creator conversion funnel.
Highly organized and able to manage multiple moving pieces.
Collaborative and comfortable working cross-functionally.
Strategic campaign thinking.
Analytical mindset – able to work back against CPMs and various campaign metrics and goals.
Passion for Bloom’s mission and wellness-focused products.
Familiarity with scaling YouTube and Facebook programs.
Experience managing scaled influencer gifting or ambassador programs.
Agency or vendor management experience.
Fast ability to learn different software, CRM and management systems.
Direct experience working with creators across platforms.

Skills

Influencer Marketing
Creator Programs
Project Management
Process Management
Program Automation
Workflow Management
Cross-functional Collaboration
TikTok
TikTok Shop
Instagram
Facebook
YouTube
Community Management
Reporting
Performance Analysis
Affiliate Marketing
Strategic Campaign Planning
Analytical Skills
CRM Systems

Location

Austin, Texas

Work Type

Full-time

Experience Level

3-5 years

About the Company

Bloom Nutrition is one of the fastest growing wellness brands in the US, founded by wellness influencer and entrepreneur Mari Llewellyn.
Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.
Recognized for innovation and growth, Bloom has received awards including Forbes 30 under 30 (2023), Target Partner of the Year (2023), LinkedIn's Top Start-Ups (2023 & 2024), EY Entrepreneurs of the Year (2024), Inc. 5000 Company (2024), and NewBeauty 100 Wellness Awards (2024).