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About the Role
As a Sales Executive for Advanced Engineering events, you will be responsible for acquiring new business and nurturing existing client relationships. This role involves identifying and converting sales opportunities, selling exhibition space, sponsorship, and digital products.
Responsibilities
- Hunt for new business through targeted research, prospecting, cold calling, email outreach, LinkedIn and networking.
- Build strong relationships with prospective and existing exhibitors, understanding their objectives and presenting relevant commercial opportunities.
- Manage the sales process from first contact through to proposal, negotiation, contract and handover.
- Sell exhibition stands, upgrades, sponsorship, digital products and other relevant commercial packages.
- Build and maintain a healthy pipeline of qualified opportunities, proactively progressing deals through to close.
- Meet agreed revenue, activity and new-business targets.
- Work closely with the wider sales team to share leads, coordinate account activity and contribute towards team targets.
- Follow up promptly on enquiries and leads while delivering a professional and customer-focused experience.
- Maintain accurate and up-to-date CRM records, including calls, emails, meeting notes, opportunities, next steps and forecasts.
- Deliver agreed KPIs across calls, outreach, meetings, proposals and sales administration.
- Develop a strong understanding of the Advanced Engineering market, competitors, exhibitor needs and relevant industry developments.
Requirements
- Minimum one year’s experience in a customer-facing environment such as sales, retail, hospitality, customer service, recruitment or business development.
- Confident and professional communicator who can quickly build rapport with customers by phone, email and in person.
- Comfortable proactively approaching prospective customers, making outbound calls and following up leads.
- Target-driven, with the ability to work with pace, persistence and a positive attitude.
- Strong interpersonal skills and a genuine interest in understanding customer needs and identifying suitable solutions.
- Organised and able to manage multiple conversations, opportunities, tasks and follow-ups accurately.
- Able to work collaboratively within a sales team while taking ownership of individual activity and targets.
- Resilient and adaptable, with the confidence to handle objections and rejection professionally.
- Previous experience in the exhibitions, events or trade-show industry is desirable.
- Experience in a target-led sales or customer-facing environment such as retail, hospitality, recruitment, telesales, estate agency or automotive sales is desirable.
- Previous experience with proactive prospecting, new-business development or outbound sales is desirable.
- Experience using a CRM system and managing a structured sales pipeline is desirable.
- Events-industry experience is advantageous but not essential.
- Demonstrate resilience, confidence, proactive prospecting and the ability to build strong customer relationships.
- Proven commercial potential, strong activity levels and a genuine desire to develop.
Skills
- Sales
- Customer Relationship Management
- Prospecting
- Cold Calling
- Email Outreach
- Networking
- Negotiation
- CRM
- Communication
- Interpersonal Skills
- Time Management
- Teamwork
- Resilience
- Adaptability
Location
- Twickenham, SW London
Work Type
- Full-time
- Hybrid
Experience Level
- Minimum one year's experience in a customer-facing environment
Salary/Compensations
- Competitive salary and uncapped commission structure
Benefits
- Birthday Day off
- Flexible working
- Hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- Specialist external performance coach services
- Employee assistance programme
- 24/7 access to virtual GP service
- Long service awards
- Pension
- Salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials
About the Company
- Easyfairs is a global event company based in Europe and the USA.
- Organises and hosts over 200 events worldwide and manages eight venues.
- Passionate about bringing business communities and communities of interest together.
- Aims to 'easify' customers' lives and increase their return on investment through all-in formulas, advanced technology, and a customer-centric approach.
- Employs over 1000 committed talents.
- Recognised as Belgium’s “Entrepreneur of the Year®” in 2018.
- Named a Deloitte “Best Managed Company” for seven consecutive years (2019-25).
- Ranked 14th in the Stax list of the world’s leading exhibition companies.
- Listed on the "Sunday Times Best Place to Work" list in 2025 & 2026.
Equal Opportunity
- Easyfairs is passionate about fostering a diverse, equitable and inclusive environment for our team to thrive in.
- Proud to be an Equal Opportunity Employer.