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Tailor your resume to this Freelance Performance Copywriter (3 months, full time) role.
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Tailor your resume to this Freelance Performance Copywriter (3 months, full time) role.
Rezi rewrites your resume against Flo Health's job description. Free.
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About the Role
Flo is the world's #1 health & fitness app, aiming to build a better future for female health. We are seeking a performance copywriter to own an established focus area, driving copy and day-to-day results from concept through production, testing, and iteration.
Responsibilities
- Own TTC & Pregnancy copy across Meta, Google, Snapchat, TikTok, Pinterest, Moloco and ASO, working from Creative Strategy briefs and giving input on them
- Own the area's day-to-day results: watch what's losing spend in Looker and refresh it before it drops off
- Write new hooks, angles, scripts and variants every week; each one should test a different idea, not reword the last one
- Make sure each ad fits the funnel it sends people to, web or app, and carries through to onboarding
- Work closely with designers and motion designers so copy and visuals land as one idea
- Propose new tests with a simple hypothesis and the metric that should decide them
- Use Claude and ChatGPT for variation and summarising results, and Sensor Tower and HookRadar to find new angles; edit AI output critically
- Write launch and awareness copy for your area with Brand, and support social when needed
- Write compliant benefit messaging before legal and medical review, and give feedback to junior copywriters
Requirements
- About 2–4 years in performance or direct-response copywriting, in-house or at an agency
- A portfolio of live ads across several platforms, including a test where you can say what won and what you changed next
- An understanding of how copy and success metrics differ by platform, e.g. thumb-stop and CTR on TikTok vs. conversion on an App Store page
- Confident daily use of AI tools, with the judgment to know when output isn't good enough
- Judgment on health claims, and care when writing about personal health topics
- Native-level English, and the ability to explain why a line should work
Skills
- Performance copywriting
- Direct-response copywriting
- AI tools
- Claude
- ChatGPT
- Sensor Tower
- HookRadar
- ASO
Location
- Fully remote within the UK
Work Type
- 3-month freelance contract
- Full-time
Experience Level
- 2-4 years
About the Company
- 500M+ downloads. 80M+ monthly users.
- Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
- Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024.
- With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
- We’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
- We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
Equal Opportunity
- Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else.
- We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
- Read our privacy notice for job applicants.