TDWB - 27-12 Media & Public Relations Specialist (Information Specialist IV)
Texas Water Development Board (TWDB) · Austin, TX, US
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About the Role
Performs advanced (senior-level) informational and communication work involving coordinating and executing research, writing, editing, and distribution of information and materials for news media, the agency, the public, and other agencies. Serves as a primary agency liaison with media and may train others. Works under limited supervision with considerable latitude for initiative and independent judgment.
Responsibilities
- Serves as a primary agency liaison with media and coordinates media interviews.
- Researches and identifies story ideas, angles, and relevant media to proactively pitch.
- Writes and distributes press releases, media advisories, and email blasts.
- Develops talking points and media interview materials.
- Advises senior management and staff on news issues.
- Coordinates and conducts staff media training.
- Develops and executes media plans for meetings, conferences, and agency initiatives.
- Coordinates and executes press conferences.
- Builds and maintains relationships with media.
- Manages agency media lists.
- Compiles daily news clips and distributes to TWDB staff.
- Writes and edits other agency materials as needed, including articles for the Texas Water Newsroom.
- Develops, coordinates, and distributes internal and external newsletters and manages stakeholder distribution.
- Develops, posts, and manages some website content.
- Ensures individual and team files are appropriately maintained and timely disposed of in accordance with the agency's records retention procedures and schedule.
- Maintains required certifications and licenses and meets continuing education needs and requirements.
- May be required to operate a state or personal vehicle for business purposes.
- Performs other duties as assigned.
Requirements
- Graduation from an accredited four-year college or university with a bachelor's degree in Journalism, Communications, Public Relations, English, or a related field.
- Seven years of relevant work experience in media relations.
- Experience writing press releases, articles, and other materials.
- Writing samples required upon applying for this position.
- Relevant education and experience can be substituted for each other on a year-for-year basis.
- Must meet agency in-office requirements.
- Must submit one press release sample and two writing samples of the applicant's choice.
Skills
- Knowledge of local, state, and federal laws and regulations relevant to the Agency Communications Division.
- Knowledge of the principles and practices of public administration.
- Knowledge of news and communication media.
- Knowledge of social media platforms and trends.
- Mastery of grammar, style, and usage guidelines.
- Proficiency in Microsoft Office programs (Word, Excel, Access).
- Proficiency in internet, email, word processing, spreadsheet, presentation, and database software.
- Attention to detail and accuracy.
- Proficiency in Adobe Creative Suite.
- Strong oral and written communication skills.
- Ability to pitch news media through oral and written communication.
- Ability to maintain the security or integrity of critical infrastructure within Texas.
- Ability to meet agency in-office requirements.
- Ability to manage multiple projects and deadlines.
- Ability to adhere to work schedules, follow procedures with respect to leave, and submit accurate timesheets by prescribed deadlines.
- Ability to make mature, objective decisions and identify areas of potential problems.
- Ability to perform effectively and willingly when changes occur in scope and nature of the work and work environment.
- Ability to perform routine and non-routine work assignments accurately and on time with little or no supervision.
- Ability to perform assigned duties and improve work habits and/or output.
- Ability to complete assigned work on time, neatly, and with infrequent errors.
- Ability to interpret policies, procedures, and regulations.
- Ability to provide prompt, courteous, and accurate assistance and clear and concise communication to internal and external stakeholders both verbally and in writing.
- Ability to work and cooperate with others in a team environment.
- Ability to manage multiple tasks.
- Ability to stand/sit/move to perform activities, such as retrieve/replace files in a large file system for boxes up to 30 lbs.
- Ability and willingness to travel 25% of the time, primarily within the state of Texas.
- Ability to operate a vehicle (state or personal) for state business and maintain a driver's license and driving record that complies with state and agency requirements.
- Ability to work shifts that may occasionally exceed 8 hours a day, including early mornings, nights, and weekends.
- Ability to train others.
- Ability to work with senior management.
Location
- Austin, Texas
Work Type
- Onsite
Experience Level
- Senior-level
- Seven years of relevant work experience
- More than seven years of experience
Education Level
- Bachelor's degree in Journalism, Communications, Public Relations, English, or a related field
Salary/Compensations
- USD 72000 - USD 72000 - annually
Benefits
- Medical
- Dental
- Vision
- 401(k)
- Flexible spending
- Flexible work alternatives
About the Company
- The mission of the Texas Water Development Board (TWDB) is to lead the state's efforts in ensuring a secure water future for Texas.
- The TWDB's main responsibilities are threefold: collecting and disseminating water-related data; assisting with regional water supply and flood planning that contributes to preparing the state water plan and state flood plan; and administering cost-effective financial programs for constructing water supply, wastewater treatment, flood control, and agricultural water conservation projects.
Equal Opportunity
- The Texas Water Development Board does not discriminate on basis of race, color, national origin, sex, religion, sexual orientation, age, or disability in employment or provision of services, programs, or activities.