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About the Role

We. Communications is seeking a Senior Specialist, Global Social & Content Marketing to enhance the agency's global presence, storytelling, and audience engagement. This role focuses on social-first content creation and strategy, particularly for LinkedIn, with an emphasis on video storytelling and an AI-forward approach. The position requires balancing strategic planning with hands-on execution and collaborating across global teams.

Responsibilities

Shape and execute global social strategy, focusing initially on LinkedIn.
Create distinctive social-first video, audio, and written content.
Lead video storytelling from concept development to final production.
Grow LinkedIn presence through targeted programming and content.
Utilize paid social to amplify content and reach key audiences.
Support executive thought leadership by translating expertise into social content.
Apply AI tools to enhance content ideation, creation, and optimization.
Analyze performance data to optimize content and engagement strategies.

Requirements

3-5 years of experience in social media, content, or digital marketing.
Experience in a global organization and/or agency environment is ideal.
Exceptional video storytelling and content creation skills.
Proven ability to take social-first video from concept through execution.
Strong writing and storytelling skills, capable of simplifying complex ideas.
Hands-on experience with organic and paid social, with familiarity with LinkedIn.
Strong working knowledge of AI tools and best practices for social and content marketing.
Experience working across markets, cultures, and time zones.
Ability to balance global consistency with local relevance.
Highly self-directed, curious, and resourceful.
Quick learner with the ability to spot opportunities and drive action.

Skills

Social Media Marketing
Content Marketing
Digital Marketing
Video Storytelling
Content Creation
Social-First Video
Short-Form Video
LinkedIn Strategy
Paid Social
Organic Social
AI Tools
Performance Data Analysis
Cross-cultural Communication

Location

U.S.

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$88,000—$100,000 USD

Benefits

Comprehensive medical, dental, and vision coverage
HSA (company match), Medical & Dependent Care FSA
Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
Short & Long-Term Disability, paid by company
Parental Leave, up to 12 weeks
Caregiver Leave, up to 2 weeks
Community Engagement, up to 24 hours
Bi-annual Wellness Credits, up to $300 per year
Home office equipment support
Monthly Technology Credit
401(k) Traditional and Roth options with company match
Learning and Development Programs

About the Company

We. has decades of experience at the intersection of technology and humanity, bridging the gap between business creations and human experience.
The company focuses on uncovering simple human needs within complex situations to drive meaningful progress.

Equal Opportunity

We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives.
We promote an atmosphere in which diversity of people and ideas are welcomed and valued.