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About the Role
M Booth has an immediate opportunity for a Creative Strategy Director to join our growing Creative Strategy and Planning team. We are seeking a dynamic individual who thrives at the intersection of culture and brand strategy, and is ready to act as a strategic leader for key agency accounts. This role sits uniquely on the creative team and reports into the VP Strategy Director, requiring an imaginative thinker who can independently lead strategic planning, mentor junior-to-mid-level staff, and partner with cross-functional teams to elevate our creative and strategic initiatives.
Responsibilities
- Lead strategic planning responsibilities on key integrated accounts, working with autonomy and proficiency to establish disruptive ideas.
- Partner with account leadership and creative teams in the development of inspiring creative briefs that translate cultural insights into innovative campaigns.
- Partner with Research, Insights and Analytics to develop and lead campaign learning agendas.
- Actively participate in interagency (IAT) planning sessions and lead effective brainstorms with clients and agency partners.
- Oversee the crafting and evaluation of primary and secondary research plans to segment audiences and uncover business opportunities.
- Develop creative concepts and ideas that connect to brand strategies, ensuring seamless collaboration across internal disciplines and the client.
- Serve as a confident client-facing lead, presenting data-driven strategic brand recommendations and shaping impactful presentations.
- Consistently share relevant trends, best practices, and cultural nuances with the team to push thinking and create exciting opportunities for our clients.
Requirements
- 8-10 years of strategy experience at creative agencies, specialist agencies (experiential/PR/digital), or brand-side.
- 3-5 years of leadership experience managing accounts and mentoring team members.
- A strong portfolio of breakthrough strategies and creative concepts that cross categories and drive results. Specifically in CPG, Spirits and preferably tech.
- Exceptional written and verbal communication skills, with the ability to articulate connections between cultural trends and brand strategy.
- An inherent interest in consumer behavior, pop culture, entertainment, and news.
- Proven ability to work independently, manage multiple accounts, and build high levels of trust with clients and internal teams.
- A deep, cross sectional understanding of Gen Z.
- Possess exceptional strategic storytelling skills and the ability to guide insight generation and campaign development.
- Serve as consultant to client on market research design, methodologies, and analysis.
- Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings.
- Fluent in digital.
Skills
- Strategy
- Creative Strategy
- Brand Strategy
- Strategic Planning
- Creative Briefs
- Cultural Insights
- Campaign Development
- Research
- Analytics
- Market Research
- Storytelling
- Client Facing
- Presentation
- Digital
Location
- NYC (or commutable surrounding distance)
Work Type
- Hybrid
Experience Level
- 8-10 years of strategy experience
- 3-5 years of leadership experience
Salary/Compensations
- $125,000-$139,000
Benefits
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Family Leave, Well-Being Programs, and Commuter Benefits
About the Company
- At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
- We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.
- And we have a bold belief that our work can and should contribute to an equitable world.
- Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
- As we look to the future we believe Only the Bold will make a lasting impact and change.
- From culture to creative, in today’s world BOLD moves everything we do.
Equal Opportunity
- M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity.