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About the Role
As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This role requires a leader who can analyze performance, make difficult decisions, coach teams, and build a results-oriented culture. You'll have the opportunity to shape the sales organization, influence company strategy, and play a critical role in the growth of a leading consumer lending organization.
Responsibilities
- Lead, coach, and develop a national team of Business Development Managers.
- Establish clear sales targets aligned with company revenue and growth objectives.
- Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
- Hold team members accountable for achieving sales, partner acquisition, and activity targets.
- Identify performance gaps quickly and implement corrective action plans.
- Recognize and develop top performers while addressing underperformance decisively.
- Build a high-performance culture focused on execution, accountability, and continuous improvement.
- Evaluate territory alignment, partner portfolios, and sales coverage models.
- Redesign territories and team structures when business conditions require it.
- Assess field versus inside sales coverage and optimize resource allocation.
- Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
- Develop succession plans and future sales leaders within the organization.
- Ensure new hires ramp up quickly and successfully.
- Own the national sales dashboard and performance reporting process.
- Track and analyze key performance indicators by individual BDM, territory, product line, partner segment, and industry vertical.
- Translate data into actionable strategies and recommendations.
- Develop accurate sales forecasts and provide variance analysis to senior leadership.
- Drive CRM adoption, reporting accuracy, and sales process discipline.
- Partner with IT and Marketing to improve reporting automation and business intelligence.
- Drive acquisition of new provider partners and expand existing relationships.
- Reactivate dormant accounts and uncover new growth opportunities.
- Conduct field visits, joint sales calls, and coaching sessions with BDMs.
- Support key partner negotiations, escalations, and strategic growth initiatives.
- Ensure consistent execution of sales strategies across all regions.
- Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
- Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
- Provide market intelligence on competitors, industry trends, and customer needs.
- Ensure all sales activities comply with applicable regulations and company policies.
Requirements
- Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
- Minimum 5 years of progressive sales experience including 2 years in a leadership role.
- Proven experience managing a geographically dispersed sales team.
- Demonstrated success achieving aggressive revenue and growth targets.
- Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.
- Experience coaching, mentoring, and developing sales professionals.
- Proven track record of managing underperformance and driving accountability.
- Advanced proficiency with CRM platforms and sales reporting tools.
- Valid driver's license and ability to travel regularly across Canada.
- Experience within consumer lending, automotive finance, financial services, banking, or a related industry.
- Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.
- Background working in a high-growth, performance-driven environment.
- Experience presenting sales results and strategic recommendations to executive leadership teams.
Skills
- Sales leadership
- Revenue growth
- Partner acquisition
- Sales excellence
- Performance analysis
- Coaching
- Sales forecasting
- Pipeline management
- KPI-driven performance management
- CRM platforms
- Sales reporting tools
- Cross-functional collaboration
- Market intelligence
- Negotiation
- Strategic planning
Location
- Canada
Work Type
- Full-time
- Travel required
Experience Level
- Sales Director
- Minimum 5 years of progressive sales experience
- 2 years in a leadership role
Education Level
- Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
About the Company
- iFinance is one of Canada's leading consumer lending organizations.