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About the Role

Ruder Finn is seeking an experienced Director, Healthcare Social & Influencer Strategy to develop social strategies and content programs for healthcare and pharmaceutical clients. This role involves leading campaign content development, serving as a channel strategist, and overseeing digital initiatives. The ideal candidate will translate brand stories into compelling social content, analyze performance, and partner with clients and teams to deliver high-impact social programs, while understanding the regulatory landscape for compliant content.

Responsibilities

Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands, building content and channel recommendations driven by data.
Serve as a channel strategist across social platforms, developing platform-specific recommendations that align content, audience behavior, campaign objectives, and best practices.
Lead social strategy and content development, ensuring alignment with broader healthcare communications programs while identifying opportunities to uplevel storytelling across digital platforms.
Guide the development of social-first content, including platform-native concepts, editorial calendars, campaign messaging, and content recommendations tailored to audience behavior and channel best practices.
Partner with creative, paid media, analytics, and healthcare communications teams to uplevel social content and ensure cohesive execution across digital channels and platforms.
Serve as a key client contact and social strategy expert, helping clients strengthen their understanding of social platforms, content trends, and digital best practices.
Support the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and thoughtful budget management.
Deliver superior client service by aligning social and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders.
Mentor and develop junior team members, fostering expertise in social strategy, content planning, platform trends, and integrated digital campaign execution.
Review and analyze social and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, client reputation, and strategic impact.
Partner with external vendors, when needed, to support digital reputation management, issues response, and high-impact crisis communications strategies.

Requirements

A minimum of 6+ years of experience in social, digital, or content strategy, with experience in healthcare or pharmaceutical communications.
Demonstrated experience upleveling social content through strategic storytelling, platform-native thinking, creative guidance, and performance insights.
Strong experience as a social channel strategist, with the ability to develop platform-specific recommendations.
Expertise in owned social strategy and social-first content development, as well as a foundational understanding of social insights and performance optimization.
Strong understanding of how paid, organic, and owned channels work together within the broader brand social ecosystem.
A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact social content for clients.
Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs.
Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment.
Ability to multitask and operate with flexibility while meeting tight deadlines.
Proven experience managing, mentoring, and coaching team members.
Curiosity and comfort with integrating AI into communications and workflows.

Skills

Digital skillset
Social platforms
Social content
Strategic thinking
Social content expertise
Social strategy
Content planning
Platform trends
Integrated digital campaign execution
Social media
Digital storytelling
Content marketing
Emerging platform trends
Emerging platform formats
Influencer or creator-led programs

Location

On-site

Work Type

Full-time

Experience Level

Director
6+ years of experience

Education Level

Bachelor’s degree in communications, advertising, public relations, marketing, or a related field preferred

Salary/Compensations

$98,000 - $115,000

Benefits

Competitive base salary and bonus opportunity
Health, Dental, Vision
Company paid Life Insurance
Flexible Spending Account
401k (match) plan
Monthly allowance for cell phone, office equipment, etc.
Generous PTO policy with paid maternity/paternity leave
Transit benefits
Professional learning and development opportunities
Workplace flexibility

About the Company

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what’s next.
The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek’s Best Places to Work.

Equal Opportunity

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics.
Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.