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About the Role

The Director of Sales leads Impact Kitchen's revenue growth and market expansion across Sales, Catering, Partnerships, Community, and Market Growth. This executive drives guest acquisition, retention, lifetime value, and sustainable revenue growth while championing Impact Kitchen's food philosophy, hospitality standards, and commitment to health and wellness.

Responsibilities

Own the company-wide revenue growth strategy across restaurants, catering, digital ordering, partnerships, and future business lines.
Develop go-to-market strategies that drive guest acquisition, frequency, retention, and lifetime value.
Partner with Operations and Finance to achieve Net Sales, Guest Count, Average Cheque, and profitability targets.
Own the guest acquisition funnel and use customer, sales, and financial data to identify opportunities for growth.
Identify and develop new revenue streams, customer segments, strategic partnerships, and growth opportunities.
Support market expansion and new restaurant openings through localized growth strategies.
Establish commercial KPIs, forecasting, quarterly goals, and performance reporting.
Establish clear goals, KPIs, accountability, and development plans for direct reports.
Own and scale Catering and B2B revenue, with clear revenue, margin, acquisition, and retention targets.
Build relationships with corporate offices, wellness organizations, fitness studios, healthcare providers, universities, and local businesses to drive revenue.
Lead outbound sales through networking, cold outreach, in-person visits, tastings, pop-ups, and community engagement.
Maintain a disciplined sales pipeline and CRM, managing opportunities from prospecting through close and retention.
Optimize third-party catering platforms to maximize visibility, conversion, and order volume.
Partner with Operations to ensure commercial growth aligns with capacity, profitability, and exceptional service.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree considered an asset.
8–10+ years of progressive sales leadership experience.
3–5+ years of experience within hospitality, restaurant, retail, or consumer-facing lifestyle or health & wellness brands.
Proven success developing integrated sales & marketing strategies that drive traffic, revenue growth, guest acquisition, and brand awareness.
Strong expertise in digital marketing, loyalty programs, CRM, analytics, public relations, and brand management.
Demonstrated experience leading teams, managing agencies, and overseeing multi-channel marketing programs and budgets.
Strategic and analytical thinker with strong commercial acumen and a results-oriented mindset.
Experience in a nutrition-focused wellness brand is considered an asset.
Exceptional communication, storytelling, leadership, and relationship-building skills.
Passion for hospitality, food, wellness, and delivering exceptional guest experiences.
Highly collaborative, adaptable, and effective in a fast-paced, multi-unit environment.

Skills

Digital marketing
Loyalty programs
CRM
Analytics
Public relations
Brand management
Sales leadership
Hospitality
Restaurant operations
Retail operations
Consumer-facing lifestyle brands
Health & wellness brands
Catering sales
Partnership development
Community engagement
Market expansion
Revenue growth strategy
Go-to-market strategy
Guest acquisition
Guest retention
Lifetime value
Sales pipeline management
Forecasting
Performance reporting
Team leadership
Budget management

Location

New York City

Work Type

Full-time

Experience Level

8-10+ years of progressive sales leadership experience
3-5+ years within hospitality, restaurant, retail, or consumer-facing lifestyle or health & wellness brands

Education Level

Bachelor's degree in Marketing, Communications, Business, or a related field

About the Company

Impact Kitchen is a nutrition-focused all-day restaurant & cafe serving breakfast, brunch, lunch & dinner, 100% free of gluten, refined sugars and seed oils.
Founded in Toronto in 2015, Impact Kitchen is the brainchild of personal trainer and nutrition expert Josh Broun, and M·A·C Cosmetics co-founder Frank Toskan.
In addition to restaurant presence, Impact Kitchen fuels major league sports teams and top athletes through catering and culinary partnerships.
Values: Passionate & Purposeful, Impacting the Community, Building for the Future.
Culture: Creates an incredible environment, thinks like a professional team, always training for the championship.
Stats: 96% managerial roles filled internally, 91% average Employee Experience score, 87.5% average score across Indeed and Glassdoor.

Equal Opportunity

Impact Kitchen feeds a diverse community and is made stronger by a diverse team.
Welcomes and encourages applications from our entire community equally.
As an Equal Opportunity Employer, the decision to hire is based solely on business needs, experience and future potential.
Hiring is not determined or influenced by any classification of an individual as protected by the laws that govern the region.
Supports alternative ways to interview and encourages applications from individuals with disabilities.
Should you require a reasonable accommodation, please indicate in your application.
Both Impact Kitchen management and the applicant share responsibility to communicate and reasonably accommodate.