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About the Role
The Social Media & Digital Community Coordinator supports Hamilton College’s digital engagement efforts by managing the day-to-day social media presence, collaborating on digital storytelling campaigns, and assisting with supervising student interns. This role requires creativity, strategic thinking, and strong communication skills to engage diverse audiences across digital platforms.
Responsibilities
- Create and publish content for Hamilton’s institutional accounts across various platforms.
- Maintain an authentic and engaging voice across social media platforms.
- Develop content aligned with the College’s strategic messaging and content calendar.
- Utilize scheduling tools for content planning and publishing.
- Track and apply social media best practices, trends, and platform updates.
- Assist with maintaining a consistent social media calendar.
- Support integrated marketing efforts, enrollment communications, and event promotion.
- Assist with paid social media campaigns for recruitment and brand awareness.
- Help craft compelling digital stories that engage audiences and align with institutional goals.
- Monitor campaign performance using analytics tools.
- Assist with compiling reports and supporting strategy adjustments.
- Coordinate a student digital media intern team/program.
- Help determine platform priorities and engagement strategies.
- Identify and amplify user-generated content from students, alumni, and the community.
- Foster relationships with followers through thoughtful digital interactions.
- Perform other duties and special projects as assigned.
Requirements
- Bachelor’s degree
- At least one year of professional experience creating social media content for a brand, organization, or institution.
- Experience with content creation tools (Canva, CapCut, Adobe Creative Suite, or in-app editing tools).
- Visual fluency (interest and/or practice in photography, videography, fine art, graphic/digital graphics creation, website creation).
- Experience working in higher education and/or knowledge of the higher education market.
- Strong communication, project management, and organizational writing, editing, and visual storytelling skills.
- Knowledge of social media marketing and strategies, analytics, platform best practices, trends, and user habits.
- Ability to experiment with different content creation approaches to build engagement.
- Ability to work independently and collaboratively in a fast-paced environment.
- Ability to build professional relationships with colleagues and constituents.
- Ability to learn and demonstrate interest in higher education, communication, and marketing.
- Ability to support the College’s mission as a private liberal arts college.
Skills
- Social Media Management
- Content Creation
- Digital Storytelling
- Community Management
- TikTok
- YouTube
- X
- Content Scheduling
- Analytics Tools (Instagram Insights, Meta Business Suite, Google Analytics)
- Paid Social Media Campaigns
- Canva
- CapCut
- Adobe Creative Suite
- Photography
- Videography
- Graphic Design
- Project Management
- Organizational Skills
- Writing
- Editing
- Visual Storytelling
Location
- Hamilton College
Work Type
- Full-time
- Some evening and weekend hours
Experience Level
- Entry-level
- 1+ year of professional experience
Education Level
- Bachelor's degree
Salary/Compensations
- $25.00 - $30.00 per hour
Benefits
- Refer to Hamilton College employment website for benefits information.
About the Company
- Hamilton College is a private liberal arts college.
Equal Opportunity
- Hamilton College is an equal opportunity employer committed to creating an accessible, supportive environment that recognizes a wide array of experiences, backgrounds, and viewpoints as integral components of academic excellence.