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About the Role
This position is a unique opportunity to own our most valuable customer segment: the drivers who park with us again and again. You will oversee the entire customer journey—from the initial ad and landing page to product usage, repeat bookings, and referrals. Every improvement you make will have a rapid, visible impact on the business.
Responsibilities
- Run cross-channel campaigns alongside our SEO and performance marketing teams to acquire, retain, and grow our super user base, ensuring our brand proposition is consistently clear.
- Own, build, and optimize the customer journey within our CRM, guiding drivers from their first click to repeat bookings and referrals.
- Identify opportunities to find more individuals similar to our best customers, turning loyal drivers into engaged advocates.
- Let data lead every decision: test collaboratively before scaling, and pivot away from initiatives that do not drive new drivers, repeat bookings, or net revenue.
Requirements
- 5+ years of experience in B2C growth or lifecycle marketing.
- Proven track record of owning a customer segment end-to-end and delivering against revenue targets.
- Strong analytical skills with the ability to translate data into actionable, evidence-based insights.
- Experience managing CRM journeys and cross-channel marketing campaigns.
- Proficiency in leveraging AI tools for analysis, insight generation, and campaign building.
Skills
- Growth mindset
- Customer journey obsession
- Data-led decision making
- AI utilization for analysis, insights, and campaign building
Location
- London
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform.
- Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.
- Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
- It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone.
- Travel is more than a journey, it’s how you Arrive.