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About the Role
Each Business Development Manager owns their territory: following NO SAINT's existing users to where they shop, securing the brand on shelf across independent retail and local MSOs, and driving the sales out and re-orders that turn distribution into a brand.
Responsibilities
- Own and build your territory as your own business, with a clear plan for where NO SAINT needs to be stocked
- Use NO SAINT user and sampling data to map where existing users live, work, and shop, and target those stores first
- Prospect, pitch, and open new independent retail accounts across convenience, vape specialists, tobacconists, and off-licences
- Convert interest into first orders, securing NO SAINT on shelf with agreed range, pricing, and visibility
- Build and manage a healthy pipeline of target stores, prioritised by user demand and sales potential
- Identify and build relationships with local MSOs and independent retail groups operating across your territory
- Engage owners, buyers, and area managers to secure multi-site listings and roll NO SAINT out across their estates
- Agree range, pricing, promotional, and visibility plans, and ensure they are executed consistently across every site
- Hold regular business reviews with key MSO partners covering performance, opportunities, and next steps
- Drive sales out, not just sell in, through staff education, POS placement, and in-store visibility
- Make sure store staff can confidently recommend NO SAINT to adult smokers and existing users
- Monitor stock levels and rate of sale, and proactively secure re-orders before stores run out
- Use retailer incentives and promotions to keep accounts engaged after the first order
- Turn first orders into loyal, repeat-ordering accounts with growing range and facings
- Visit accounts on a planned call cycle across your territory, ensuring consistent coverage and that no high-value stores are neglected
- Check execution standards including POS placement, brand messaging, regulatory compliance, and staff product knowledge
- Identify execution gaps and resolve them quickly with store owners and MSO partners
- Provide structured weekly reporting to the Head of Commercial covering new accounts opened, MSO progress, sales out, and re-order rates versus targets
- Surface market intelligence (competitor activity, retailer sentiment, pricing, and emerging opportunities) from time spent in the field
- Track and maintain accurate store-level data to support planning and territory decisions
- Support planning and attendance at trade shows and industry events as required
- Represent NO SAINT professionally and use events to generate new independent and MSO leads
- Follow up on leads quickly and convert them into listings
Requirements
- Proven sales experience is essential: field sales, business development, or account management in any sector, such as FMCG, drinks, tobacco, telecoms, or anywhere you have sold face to face
- Genuinely enjoys sales: opening doors, winning new business, and hitting targets
- A natural relationship builder who earns the trust of store owners and buyers, and keeps it
- Grit and drive to build something great: resilient, persistent, and motivated by results
- Commercially sharp and confident negotiating range, pricing, and visibility with store owners and buyers
- Self-starter who wants to own a territory, prioritise effectively, and report back clearly without being micromanaged
- Strong local knowledge of the area you would cover
- Full UK driving licence essential
- Experience in vape, tobacco, or independent convenience retail (Advantageous)
- Experience working with MSOs, symbol groups, or independent retail groups (Advantageous)
- A track record of opening new accounts and growing them into repeat-ordering customers (Advantageous)
- Must have the right to work in the UK
Skills
- Sales
- Business Development
- Account Management
- Relationship Building
- Negotiation
- Territory Management
- Pipeline Management
- Reporting
- Market Intelligence Gathering
Location
- East London
- South West London
- South East London
- Field-based
Work Type
- Permanent
- Full-Time
- Field-based
Experience Level
- Proven sales experience
Salary/Compensations
- £32,000 to £35,000 base per annum
- £5,000 per annum car allowance
- 15% performance bonus (subject to targets)
Benefits
- Workplace pension
- 26 days' holiday plus bank holidays
- Monthly phone allowance
- Laptop
- Tablet
- Full onboarding, product, and category training
- Clear progression opportunities
About the Company
- NO SAINT is a ground-breaking UK vaping brand and technology platform built for adults who demand better.
- Launched into UK retail in 2026 with a clear focus on adult smokers, NO SAINT is the vape everyone is switching to because of its attention to detail and clear obsession with catering to consumers who want better.
- NO SAINT has been working hard to build its user base and now has over 175,000 users nationally.
- Now it's time to build a field team on the ground to go where those users shop, through independent convenience stores and local retailers.
- This role sits at the heart of that growth.
Equal Opportunity
- NO SAINT is an equal opportunities employer.
- We welcome applications from people of all backgrounds and are committed to a fair and inclusive recruitment process.