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About the Role
Motion is seeking a Head of Sales Development to build and own the company's outbound function. This role will leverage a large CRM and AI capabilities to generate predictable pipeline. The position involves hands-on execution, team building, and strategic planning.
Responsibilities
- Owning the lists: deciding target accounts, order, and prioritization based on signals.
- Owning the mediums: selecting and utilizing email, phone, text, LinkedIn, events, and in-person interactions for different segments.
- Owning the messaging: developing and refining the message, CTA, and offer for each segment.
- Owning the number: driving predictable pipeline generation.
- Scaling the function: recruiting and onboarding SDRs, including referrals from previous colleagues.
Requirements
- Proven experience building a sales development function from the ground up at a fast-growing B2B company.
- Experience as a Director, Senior Manager, or Head of Sales Development.
- Expertise in working with warm pipeline, converting event attendees, product activations, and past customers into meetings.
- Proficiency with AI-driven workflows, enrichment, signals, and automation (e.g., Clay-style).
- Strong phone skills for booking meetings and coaching SDRs.
- A network of high-performing SDRs.
- Holistic understanding of business operations beyond just the sales funnel.
- High agency and ability to act decisively with data.
- Experience selling to marketers.
- Experience running win-back programs for churned customers.
- Experience building in-person culture amongst SDRs.
- Background running field or in-person programs (dinners, workshops, city events).
- Firsthand experience using Motion/Runneth.
Skills
- Sales Development
- Outbound Sales
- Pipeline Generation
- Team Leadership
- AI Tools
- CRM Management
- Messaging Strategy
- Recruiting
- Coaching
Location
- Remote
- Toronto, Canada
Work Type
- Fully Remote
Experience Level
- Director
- Senior Manager
- Head of Sales Development
Salary/Compensations
- $250,000 to $300,000 fixed salary
- Equity
- Variable compensation tied to outbound pipeline performance after the first six months.
Benefits
- Competitive compensation package
- Equity for all
- Health benefits from day one
- Monthly health & wellness stipend
- 20 days of PTO
- $1,500 work-from-home stipend
- Home internet bill covered
- AI virtual office
- Annual company-wide retreat
About the Company
- Motion is a marketing analytics platform that uses AI to help marketing teams optimize their ad creative strategy. Their AI agent, Runneth, manages the entire creative strategy flywheel from ideation to launch. The company has experienced significant growth, tripling its valuation in two years, and serves major e-commerce and DTC brands. Motion is a Series B company with a strong product-market fit and a remote-first culture.
- Motion is a fully remote company with optional office spaces in Toronto, Montréal, Vancouver, and Porto.
- The company uses AI in its recruiting process, including for administrative support and introductory interviews, with all decisions made by human team members.