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About the Role
Indeed Flex is transforming how people find and access flexible work. The Worker Growth team uses consumer insight, creativity and lifecycle communications to help workers overcome barriers, find opportunities and stay engaged with the platform. The B2C Lifecycle Communications Manager owns lifecycle communications for US workers, pairing with the UK Lifecycle Communications Manager and providing coverage across time zones when the UK manager is out. This role focuses on shaping lifecycle communications strategy based on worker behavior, pain points, and marketplace demand, combining data, creativity, and consumer judgment to develop compelling content and identify areas for improvement.
Responsibilities
- Own and continuously evolve the end-to-end worker lifecycle communications strategy for the US, covering onboarding, activation, education, retention, and re-engagement, and provide the same coverage for the UK when the UK manager is out.
- Stay close to worker behavior, pain points, and city-level marketplace demand, including local hiring events and in-market activations, to identify where communications can remove friction, influence behavior, and improve the worker experience.
- Map and optimize lifecycle journeys by city and audience to improve funnel conversion, worker enablement, and long-term engagement, including geo-targeted journeys, deep links, and post-event conversion.
- Develop compelling, audience-relevant content across email, SMS, push notifications, and in-app communications, including the US worker newsletter and Spanish-language variants where the market needs them.
- Build and manage automated lifecycle journeys in Braze so communications are timely, coordinated, and relevant to each stage of the worker experience and to the city the worker is in.
- Use data and performance insights, including city, venue, and post-event results, to prioritize opportunities, measure impact, and inform decisions.
- Design and run experiments across messaging, creative, channel, timing, frequency, geography, and language, and apply learnings.
- Own the US worker communications calendar and set clear principles for targeting, frequency, channel selection, quality, and prioritization, including US consent rules for SMS, email, and promotions.
Requirements
- Strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications.
- A strong understanding of customer behavior, lifecycle journeys, and how communications can influence conversion, engagement, and retention.
- Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications, and in-app messaging.
- A track record of delivering measurable business results through experimentation, including journey optimization, A/B testing, and performance analysis.
- Strong analytical skills, with experience using customer data, segmentation, and behavioral insights to identify opportunities and make decisions, including geo-targeting and city-level audiences.
- Hands-on experience with Braze or a similar CRM, marketing automation, or customer engagement platform, and working knowledge of US messaging rules for SMS consent, email, and promotions such as sweepstakes.
- Proven experience using AI tools such as Cursor, Claude and ChatGPT to create content, analyze customer insights, prototype new ideas, build lightweight solutions and improve the speed and quality of execution.
- Strong creative and editorial judgment, with the ability to develop clear, engaging, and audience-relevant messaging in English, and to direct Spanish-language variants where the market needs them.
- Comfortable prioritizing and delivering multiple initiatives in a fast-paced environment where city priorities can change quickly, and able to work US hours from Austin with overlap to cover the UK.
- Highly proficient with utilizing several tools to enable real-time collaboration with a globally distributed workforce such as Miro, Monday, Salesforce, Google Meet, Zoom, Slack, etc.
- Experience in a US digital consumer product or multi-city marketplace.
- Direct production experience in Braze, rather than only a similar CRM, marketing automation, or customer engagement platform.
Skills
- Lifecycle marketing
- Customer engagement
- CRM
- Consumer communications
- Customer behavior analysis
- Journey optimization
- A/B testing
- Performance analysis
- Data analysis
- Segmentation
- Behavioral insights
- Geo-targeting
- Braze
- Marketing automation
- Customer engagement platforms
- AI tools (Cursor, Claude, ChatGPT)
- Content creation
- Editorial judgment
- Spanish-language variants
- Miro
- Monday
- Salesforce
- Google Meet
- Zoom
- Slack
Location
- Austin, Texas
Work Type
- In-office
- Hybrid
- Full-Time
Experience Level
- Strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications
- Proven experience creating effective content and campaigns
- Track record of delivering measurable business results through experimentation
- Strong analytical skills
- Hands-on experience with Braze or similar
- Proven experience using AI tools
- Strong creative and editorial judgment
- Comfortable prioritizing and delivering multiple initiatives
- Highly proficient with collaboration tools
- Experience in a US digital consumer product or multi-city marketplace
- Direct production experience in Braze
Salary/Compensations
- $80,000 to $90,000 annually
Benefits
- Performance-based bonus
- Medical, Dental, Vision, and 401K
- Access to Company & Employee Benefits
- 25 days PTO (prorated) + Birthday Off
- 8 Paid Holidays
- Duvet days (½ day off every quarter)
- Volunteer days
About the Company
- Indeed Flex is a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click, removing friction from the traditional agency model with speed, transparency, and choice.
- We operate with the agility and energy of a high-growth scale-up, backed by the stability and resources of Indeed - the world’s #1 job site.
- We’re helping people get jobs by modernising the world of temporary work.
- At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work.
- Through our evolving technology, we’re putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles.
- This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle.