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About the Role
The Assistant Influencer Marketing & Communications Manager plays a key role in driving brand awareness, advocacy, and Earned Media Value (EMV) across the UK market within the Consumer Beauty team. This role supports the development and execution of integrated PR and influencer strategies for Max Factor and Sally Hansen, combining influencer marketing, public relations, and campaign execution.
Responsibilities
- Build and nurture relationships with influencers, talent managers, influencer agencies, and key media contacts.
- Support the execution of earned and paid influencer campaigns, including selection, briefing, outreach, negotiations, and contracting.
- Identify and secure product placement and editorial opportunities across key beauty, lifestyle, and consumer media.
- Support VIP gifting initiatives, product send-outs, and large-scale seeding programmes.
- Contribute to local PR and Influencer Marketing strategies, ensuring alignment with broader brand and marketing plans.
- Maintain strong relationships with key beauty and consumer publications.
- Stay connected to emerging influencer, social media, and beauty trends, identifying new opportunities, creators, and platforms.
- Partner with external influencer marketing, PR, and event agencies to deliver campaigns and activations.
- Support the planning and execution of seasonal campaigns, product launches, and key commercial moments.
- Coordinate campaign logistics, ensuring projects are delivered on time and to a high standard.
- Monitor influencer content, campaign performance, and activation results.
- Contribute creative ideas and campaign hooks that resonate with consumers.
- Manage influencer and media databases, ensuring accuracy and relevance.
- Use measurement and tracking platforms to monitor EMV, brand visibility, and competitive performance.
- Analyse campaign results and provide performance reporting and actionable insights.
- Monitor competitor activations and industry best practices.
- Support administrative processes including purchase orders, contracts, agency coordination, and influencer management.
- Respond to media, influencer, and talent management enquiries professionally and timely.
- Work closely with the PR & Influencer Marketing Manager and wider Consumer Beauty team.
- Act as a trusted point of contact for influencers, agents, talent managers, media partners, and external agencies.
- Provide guidance and mentoring support to junior team members and assistants when required.
- Foster a collaborative, positive, and proactive team culture.
Requirements
- 1.5 to 3 years of experience within Influencer Marketing, PR, or Communications.
- Previous beauty industry experience preferred, ideally within makeup, cosmetics, nails, or colour cosmetics.
- Strong understanding of influencer marketing, social media trends, and the UK beauty landscape.
- Experience supporting paid influencer partnerships, negotiations, and campaign management.
- Ability to confidently manage relationships with influencers, talent managers, agencies, and media contacts.
- Excellent organizational and project management skills, with the ability to handle multiple priorities simultaneously.
- Data-driven mindset with experience using influencer tracking, reporting, or measurement tools.
- Strong communication and stakeholder management skills.
- Proactive, energetic, and solutions-oriented attitude with a "get up and go" mentality.
- Comfortable taking ownership, working autonomously, and adapting to changing priorities.
- Passion for beauty, culture, and emerging consumer trends.
Skills
- Influencer Marketing
- Public Relations
- Campaign Execution
- Relationship Building
- Project Management
- Social Media Trends
- UK Beauty Landscape
- Paid Influencer Partnerships
- Negotiations
- Campaign Management
- Organizational Skills
- Data Analysis
- Communication Skills
- Stakeholder Management
Location
- UK
Work Type
- Omni-working
- Remote
- Onsite
Experience Level
- Assistant Manager
Benefits
- Flexibility
- Healthy balance between collaboration and remote working
About the Company
- Coty's people are their greatest asset, bringing bold ideas to life.
- Coty is committed to Changing the Conversation around Diversity, Equity & Inclusion to create an open, inclusive, and diverse workplace.