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About the Role
The Data Strategy & Analytics Manager plays a key role within the team, owning all client analytics work from advanced analytics studies and data storytelling to measurement frameworks and testing roadmaps. You will work closely with the Strategy & Activation team to ensure projects are aligned with client priorities and delivered in concord with campaign execution. You will also work closely with analysts to ensure data queries and performance insights are accurate and in line with campaign goals.
Responsibilities
- Lead day-to-day contact with clients and internal teams to facilitate business and marketing goals, leveraging data, analytics and technology.
- Build strong client relationships, anticipating needs that support their primary focus areas.
- Implement robust measurement and experimentation frameworks to ensure clients are on the cutting edge of marketing measurement.
- Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights.
- Support the adoption of clients marketing technologies, including data clean rooms, tag management platforms, customer data platforms and MMM.
- Collaborate with external media and measurement agencies to ensure cohesive approach to data, analytics and technology.
- Build relationships with key media partners and technology vendors to deliver best in class service and opportunities for our clients.
- Train and coach Analysts to develop and grow within the team, supporting them across areas including dashboard development, audience creation and insight generation.
- Work with other (Senior) Managers to brainstorm and implement wider company and client focused initiatives.
Requirements
- 3+ years of experience working in analytics in a marketing agency/in-house marketing team, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
- A technical/analytical mind-set with strong quantitative skills, and comfort with MS Excel, SQL, data analysis and digital marketing technologies.
- Understanding of econometrics and how this supports marketing and effectiveness.
- A proven passion for digital media/advertising & technology.
- Strong people & communication skills, experience in creating and presenting data-driven storytelling insights to external stakeholders.
- Excellent client service approach and ability to multitask with great attention to detail.
- Enjoyment when working as part of a team.
- Coaching or line management experience.
- Some knowledge of programming languages to aid in analysis and automation (e.g. SQL, Python, R) is helpful, but not required.
- Must be able to provide a brief disclosure of which AI tools (if any) you have used to assist with your preparation.
Skills
- MS Excel
- SQL
- Data analysis
- Digital marketing technologies
- Econometrics
- Digital media/advertising & technology
- People & communication skills
- Data-driven storytelling
- Client service
- Attention to detail
- Teamwork
- Coaching or line management
- Programming languages (SQL, Python, R) - helpful
Location
- Hybrid
Work Type
- Hybrid working 3 days onsite and 2 days remote per week
- Flexible working with start and finish times between 8am - 10am and 4.30pm - 6.30pm
- ‘Work from Anywhere’ (WFA) for up to 4 weeks per year
Experience Level
- 3+ years of experience
Salary/Compensations
- £41,800 per annum
Benefits
- 25 days annual leave, increasing to 28 days after 3 years.
- Option to buy additional annual leave allowance up to 30 per year
- Healthcare cash plan
- Monthly Wellness Allowance
- Ride to work cycle scheme
- Season ticket loan scheme
- Company pension contributions
- Enhanced parental leave policies
- Annual tuition budgets for out of work study
- Mobile phone, home broadband reimbursements
- Working from home equipment budget
- Weekly free breakfast, fruit and drinks
- Regular paid socials, and social budgets
About the Company
- Kepler executes engineered marketing, where every message and ad delivered helps create a more personalised and productive relationship between brands and their consumers.
- We act as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.