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About the Role
We Are Era is a European community economy company focused on community-driven relevance. We use data to understand what moves people and translate these insights into culturally relevant stories across platforms, formats, and markets.
Responsibilities
- Independently develop creative ideas and content concepts for social media campaigns, always-on communication, and attention-grabbing brand moments.
- Translate strategic briefings, brand messages, and target group insights into strong core ideas, storylines, formats, and scripts, from short-form videos and Reels to Stories, static content, and creator content.
- Clearly and visually present concepts, both internally and to clients, and convincingly justify creative decisions.
- Monitor platforms, pop culture, creators, and communities, identify relevant developments, and apply them to our clients and brands.
- Collaborate closely with Strategy, Account Management, and Content Production, developing ideas from initial draft to implementation.
- Take responsibility for the creative quality of projects, ensuring alignment between idea, brand, platform, and execution.
Requirements
- Several years of experience in a creative role, ideally within a creative, advertising, or social media agency.
- Experience in developing core ideas for campaigns and larger creative concepts, and translating them into social-first formats.
- Strong understanding of social media, digital culture, creators, and platform-specific content.
- Ability to translate strategic briefings and insights into clear, relevant, and compelling creative concepts and storylines.
- Work independently, take responsibility for creative projects, and collaborate closely with interdisciplinary teams.
- Strong presentation and pitching skills, confidently presenting ideas both internally and to clients.
- Good intuition for what makes an idea relevant to a brand, target group, and platform.
- Proficient in PowerPoint for developing and presenting creative concepts.
- Experience with Microsoft Copilot and other AI tools, integrating them into the creative workflow.
- Very good German and English language skills for client and colleague collaboration.
Skills
- Social Media
- Content Concepts
- Storytelling
- Creative Direction
- Presentation Skills
- AI Tools
- Microsoft PowerPoint
Location
- Amsterdam
- Antwerp
- Berlin
- Cologne
- Münster
- Paris
- Milan
- Stockholm
Work Type
- Mobile Office
- Remote Work
Experience Level
- Multiple years of experience
Benefits
- Extensive learning and development opportunities
- Flexible benefits for mobility & fitness
- Mental Health Support
- Flexible working hours
- Mobile Office
- Remote Work
- Sabbatical options
- 26 vacation days per year plus birthday, Christmas Eve, and New Year's Eve off
- Childcare subsidy and additional family benefits
- 2 Social Days per year for non-profit engagement
- Dog-friendly offices
- Employee discounts
- Access to RTL+
- Company pension plan
About the Company
- We Are Era is a European community economy company focused on community-driven relevance.
- We use data to understand what moves people and translate these insights into culturally relevant stories across platforms, formats, and markets.
- With locations in Amsterdam, Antwerp, Berlin, Cologne, Münster, Paris, Milan, and Stockholm, our international team creates stories with impact and relevance, developed for communities across all platforms.
- We Are Era sees itself as the shortest path to any community and subculture.
- Our projects range from TV productions and fictional series to branded formats on platforms like YouTube, Instagram, Twitch, or TikTok.
- We develop and support creators on their journey to building their own personality brand.
- Our international team of 400 speaks all languages – from mainstream to subculture, from the Fridays For Future movement to K-Pop culture.