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About the Role
VML is seeking a Senior XD Copywriter - Freelance. This role involves being a natural storyteller, working closely with art directors and strategists to conceive and create concepts for digital and social channels, with a focus on the consumer. The team collaborates to translate ideas into finished ads that meet client business objectives, aiming for award-winning work.
Responsibilities
- Manage and own assigned projects, including XD copy, creative work, budget, and presentations.
- Collaborate with Creative Directors to ensure quality and accuracy of creative products.
- Make recommendations to senior leadership for process and product improvement.
- Conceptualize, plan, produce, refine, and lead diverse creative ideas and concepts.
- Perform duties as a Senior XD Copywriter.
- Present creative rationale during internal and client presentations.
- Drive creative solutions for new business pitches.
- Offer proactive solutions and ensure successful progression.
- Communicate with client service Account Directors regarding business scopes, financials, schedules, and planning.
- Collaborate with creative leaders on interviewing, hiring, training, and evaluating junior creative staff.
Requirements
- Bachelor's degree plus five or more years of copy experience in an advertising, marketing, or experiential, creative agency environment.
- Experience within the B2C CPG sphere is especially relevant.
- Demonstrated understanding of the XD focused consumer journey.
- Advanced competencies in Microsoft Office, Internet environments, and industry-standard software programs.
- Understanding of both the art and copy sides and the ability to evaluate both.
- Experience in and ability to evaluate all mediums to develop fully integrated marketing campaigns.
- Strong portfolio of work demonstrating strategic, conceptual, and creative thinking.
- Excellent presentation skills.
Skills
- Storytelling
- Conceptualization
- Creative thinking
- Collaboration
- Communication
- Problem-solving
- Leadership
- Presentation skills
- Microsoft Office
- Industry-standard software programs
Location
- Remote
Work Type
- Freelance
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $70—$85 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work and ranks among the world's leading creative companies.
- VML's global network spans 55+ markets.
- VML is part of WPP, a trusted growth partner for leading brands.
- WPP utilizes an agentic marketing platform, WPP Open, for media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.