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About the Role
This role combines consumer marketing and commercial skills, with success measured by the business value delivered by innovations. The core of the role is to create, manage, and execute innovation from end-to-end, starting with generating insights, developing concepts, and bringing validated concepts to reality, including launch plans. This is a full end-to-end role from strategy to execution, requiring leadership of cross-functional teams, collaboration, strategic thinking, and creativity. Post-launch, the role involves managing projects through the incubation period, creating support plans, and influencing stakeholders to maintain focus and momentum.
Responsibilities
- Help build a healthy pipeline of ideas grounded in consumer insight by proactively understanding and identifying latest technologies and consumer trends and their application to the portfolio.
- Lead workshops and engage agency partners to create concepts for validation, undertaking qualitative and quantitative research to identify concepts with consumer appeal at scale.
- Translate blue-sky and white space concepts into commercially viable pipelines.
- Manage innovation projects through AG Barr’s innovation process, requiring excellence in cross-functional working and the ability to bring teams together to drive solutions towards a common goal.
- Develop the proposition for each new launch and brief agencies to deliver brand/product identity and positioning that meets these propositions.
- Work closely with R&D, packaging, and design agencies to create products that deliver against the proposition.
- Create and execute successful marketing plans to support the launch of new brands and products across the full marketing mix.
- In conjunction with the commercial team, develop robust business cases for new launches based on clear and well-founded assumptions, to deliver a 3-year P&L that will provide the business with targets for all innovation launches.
Requirements
- Ideally degree educated with significant experience in industry across innovation or marketing functions.
- Comfortable working in a fast-paced and entrepreneurial environment.
- Strong brand management experience within FMCG.
- Experience within soft drink and/or alcoholic beverage categories is welcomed.
- Ability to create compelling consumer insights from diverse sources.
- Creative thinker with experience in a branded goods marketing role, including branded New Product Development.
- Strong FMCG innovation and ideation experience.
- Evidence of having worked at the front end of innovation with a proven track record of creating winning ideas grounded in consumer insight.
- Evidence of managing multiple and often complex projects/priorities in a fast-paced environment.
- Ability to multi-task and manage multiple projects at once and navigate ambiguity.
- Sufficient process and research knowledge to generate and validate new concepts and turn them into workable business solutions.
- Strong leadership, communication skills, and influencing skills.
- Commercially astute and able to effectively analyze large volumes of data into insights and actionable recommendations.
- Previous experience managing internal and external partners.
- Demonstrate AG Barr behaviours: Being Honest, Accountable, Connected, and Brave.
Skills
- Consumer marketing
- Commercial skills
- Innovation management
- Consumer insight generation
- Concept development
- Launch planning
- Cross-functional team leadership
- Collaboration
- Strategic thinking
- Creativity
- Project management
- Marketing plan development
- Business case development
- Data analysis
- Brand management
- New Product Development (NPD)
- Ideation
- Research knowledge
- Leadership
- Communication
- Influencing
- Commercial acumen
Location
- Hybrid working from Cumbernauld, Middlebrook, Milton Keynes, Farringdon
Work Type
- Hybrid
- Permanent
- Full-time
Experience Level
- Significant experience in industry across innovation or marketing functions
- Strong brand management experience within FMCG
- Strong FMCG innovation and ideation experience
- Experience within soft drink and or alcoholic beverage categories welcomed
Education Level
- Degree educated
Salary/Compensations
- Competitive salary
- Annual salary review
Benefits
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Ongoing professional development and access to Learning and Development programmes and content
About the Company
- Employing around 850 people across the UK, AG Barr is a responsible business that takes care of its people, values diversity, gives back to its communities, and works to minimize its environmental impact.
- For 150 years, AG Barr has been building great brands and is home to some of the nation's favourite flavours, including IRN-BRU, RUBICON, Boost, FUNKIN, and MOMA.
Equal Opportunity
- We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
- While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!