Marketing Communications Manager-Tradeshow and Event Planning
Protective Industrial Products · Latham, NY, US
6 days agoImpress employers and recruiters.
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About the Role
Lead internal and external marketing initiatives to deliver best-in-class customer engagement through trade shows and events. Own all planning and execution related to events, driving lead generation and brand awareness goals. This includes managing event logistics, vendor relationships, on-site support, and post-show lead management and content creation. Collaborate with cross-functional teams to deliver effective Sales enablement programs.
Responsibilities
- Manage the coordination and execution of trade shows and events in North America, including booking booth space, coordinating logistics and set-up, optimizing booth layout and messaging, arranging travel accommodations, and managing post-show lead routing and content creation.
- Liaise and manage relationships with vendors that participate in event execution and other marketing-related activities.
- Identify areas needing improvement and develop plans to continuously advance event and program execution.
- Attend shows and events as needed.
- Optimize lead capture and routing processes, ensuring leads are actionable and routed to CRM in a timely manner.
- Create campaigns, reports, and dashboards to improve lead generation year-over-year.
- Develop event-specific marketing collateral including ads, brochures, posters, banners, and contests.
- Develop digital assets for event promotion, including social posts, landing pages, and event pages.
- Create post-show website content to humanize the brand and improve SEO.
- Manage and monitor online resources to support the Sales team, including creating purchase orders and reviewing invoices.
- Prepare and distribute marketing budget and usage reports for trade shows, events, and platforms.
Requirements
- Skilled at navigating competing stakeholder priorities to achieve shared goals.
- Strong written and verbal communication skills.
- Creative thinking and the ability to generate innovative marketing ideas.
- Self-directed with excellent project management and organizational skills.
- Familiarity with safety and PPE products is a plus.
Skills
- Event planning
- Managing industry tradeshows
- Digital marketing tools and platforms
- Hubspot
- Smartsheet
- Microsoft Dynamics
Experience Level
- 5+ years’ experience in event planning and managing industry tradeshows
Education Level
- Bachelor's degree in Marketing, Communications, Business or a related field