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About the Role
The Terminal Coordinator supports and coordinates total brand performance across a defined airport terminal, driving sales growth, operational excellence, stock management, and customer experience for Estée Lauder, Clinique, and La Mer. This role balances commercial focus with operational awareness to maximize retail opportunities.
Responsibilities
- Own and deliver terminal-level sales targets and KPIs (Retail Sales, ATV, IPT, Conversion)
- Translate brand strategy into actionable in-store plans
- Identify opportunities linked to passenger flow, nationalities, and flight profiles
- Lead execution of events, animations, and peak trading strategies
- Drive cross-brand synergy to maximise total category performance
- Build deep understanding of passenger (PAX) volumes and trends
- Analyse flight schedules, delays, and cancellations
- Identify peak trading windows
- Optimise staff deployment and coverage based on demand
- React in real time to operational changes and trading conditions
- Build strong relationships with retail partners and store leadership
- Negotiate additional space, visibility, and brand positioning
- Drive promotional opportunities and activations
- Act as the central Estée Lauder Companies representative within the terminal
- Lead and balance the priorities of Estée Lauder, Clinique, and La Mer
- Ensure clear brand differentiation and execution standards
- Maximise cross-selling and trade-up opportunities
- Align teams to deliver brand-specific objectives within one terminal strategy
- Lead and develop Beauty Advisors
- Ensure teams deliver exceptional customer service and consultation
- Drive performance through coaching, feedback, and clear direction
- Maintain strong engagement and accountability across all teams
- Analyse performance versus target and last year
- Identify risks and opportunities across brands and categories
- Create and implement terminal-level action plans
- Ensure execution excellence across promotions, merchandising, and stock
- Monitor stock availability, highlight out-of-stock risks, and work with retailer partners to support replenishment and minimize lost sales
- Act as the communication hub across brands, retailers, and teams
- Deliver clear daily direction and performance updates
- Ensure alignment across all stakeholders at all times
Requirements
- Strong commercial mindset focused on growth and results
- Deep understanding of terminal dynamics (PAX, flights, trends)
- Ability to build and influence stakeholder relationships
- Confidence managing multiple brands and team members simultaneously
- Exceptional communication and leadership capability
About the Company
- Estée Lauder
- Clinique
- La Mer