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About the Role

This position requires an enthusiastic M&BD Advisor to support the M&BD activities across the IP practice in our EMEA region. The role will encompass a range of business development and marketing activities including pitching and credentials; client targeting and cross-selling; client / sector and competitor analysis; profile raising and marketing campaigns. You will act as an advisor for your internal clients, being an interface with other parts of the firm to ensure seamless and timely service delivery.

Responsibilities

Supporting the execution of M&BD and IP practice projects, including management, delivery, monitoring, and reporting on progress.
Supporting line-manager and senior IP M&BD leaders on business development planning, including client/sector/competitor analysis, evaluation, and reporting.
Project management, delivery, monitoring, and reporting on client events, webinars, conferences, and sponsorships.
Preparing, formatting, and sourcing content for pitches and credentials.
Preparing, tracking, and reporting engagement for social media and external communications.
Responding to general internal practice enquiries.
Liaising with IP lawyers for the collation of credentials, CVs, and pitch documents.
Working with lawyers on maintaining and tailoring CVs for specific pitches and industry sectors.
Assisting in providing and producing background research, client briefings, and competitor analysis documents for pitches and client meetings.
Participating in the pitch process, including working with the Pitch team, producing first draft proposals, credentials, and ensuring best practice methodology.
Collating and maintaining information on pitches for firm-wide pitch systems, monitoring success rates, and making recommendations for improvements.
Supporting the Senior IP M&BD Manager with drafting and producing bespoke marketing materials for the practice.
Supporting the practice on client targeting initiatives and analysis, particularly relating to key IP projects and UK client development activities.
Encouraging full and effective use of the firm’s CRM database and experience management system, particularly in relation to client events and targeting intelligence reports.
Supporting the delivery, project management, and reporting of global thought leadership campaigns and projects.
Liaising and collaborating with other BD teams to cross-sell capabilities and credentials, including coordinating with PR to raise the profile of individual partners and propositions.
Working with the London Events team to coordinate and oversee client events/seminars.
Working with the PR team on practice area entries in trade publications, directories, and legal supplements.
Supporting with writing, editing, and producing marketing communications including brochures, social media comms, and newsletter content.
Keeping the firm's systems regularly updated on case/matters information, pitches/proposals, credentials, intranet/web content.
Maintaining and regularly analysing key BD information systems and library of materials centrally.
Collating information on matters advised on by the practice and communicating these internally and externally.
Liaising and working closely with London Knowledge lawyers to leverage know-how and identify appropriate communications and BD opportunities.
Evaluating the analytics of marketing activities and projects undertaken and providing analysis and recommendations.
Contributing to the wider business development effort, including participating in specific firm-wide BD initiatives and projects.
Undertaking any other tasks that may be reasonably required.

Requirements

3-4 years previous experience in a business development/marketing environment, preferably in a major law firm.
Solid understanding of professional services marketing and business development.
Creates a positive impact with colleagues, peers, partners, and clients and can demonstrate diplomacy, listening and influencing skills.
Strong written and verbal communication skills with an excellent eye for detail and the ability to write compelling propositions.
Effective project management skills including the ability to plan and prioritise conflicting demands to meet deadlines for the team.
Demonstrates a keen interest in self-development and shows initiative.
Team player who is proactive with a 'can do attitude'.
Demonstrates consistent excellent service delivery to internal clients.
Demonstrates an understanding of the firm's business and marketplace.
Experience of, and comfortable in, a partnership or equivalent professional services environment.

Skills

Intellectual property knowledge (desired)
Legal market understanding (desired)
CRM database management
Experience management system usage
Social media management
Writing and editing marketing communications
Project management
Client targeting
Competitor analysis
Pitch preparation
Credentials management
Public relations collaboration
Event coordination
Data analysis

Location

London

Work Type

Hybrid working (up to 40% from home, 60% in office)
Agile and flexible working patterns considered
35 hours per week (additional hours may be required)

Experience Level

3-4 years previous experience in a business development / marketing environment

About the Company

Hogan Lovells Cadwalader has a well-established global Marketing and Business Development (M&BD) and Communications department.
The firm's IP practice is globally recognised and market-leading, with over 400 lawyers and specialists.
The IP team protects, commercialises, and enforces IP rights across the business lifecycle.

Equal Opportunity

It is the policy of Hogan Lovells Cadwalader to provide equal opportunities for all employees in relation to recruitment, training and promotion.
Decisions in these areas will be made only by reference to the job requirements and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability.
The firm aims to embed flexibility across the business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis.