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About the Role
As the SEO Specialist, you will play a key role in shaping how customers discover and engage with Nationwide online. This is an exciting opportunity to work at the heart of one of the UK's largest financial services websites, influencing how products, services, and content are found across search engines and emerging AI-powered discovery platforms. You'll be part of a collaborative team that combines customer insight, content, technology, and data to deliver exceptional digital experiences. Working across a wide range of customer journeys, you'll help ensure online experiences remain visible, relevant, and easy to find, supporting both customer needs and business goals. As search behavior continues to evolve, you'll have the opportunity to develop expertise across traditional SEO as well as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). You'll work with industry-leading tools, access rich customer and performance insights, and contribute to the ongoing evolution of Nationwide's digital presence.
Responsibilities
- Deliver SEO improvements across Nationwide's website.
- Identify opportunities to increase organic visibility, improve rankings, and drive qualified traffic through technical SEO, content optimisation, and search insight analysis.
- Work closely with content designers, product owners, engineers, and insight analysts to ensure SEO best practice is embedded into website changes, new propositions, and customer journeys.
- Carry out keyword research, competitor analysis, and search trend monitoring to identify opportunities that improve customer experience and business outcomes.
- Support the implementation of technical SEO improvements, including site architecture, internal linking, structured data, indexing, and crawlability.
- Shape Nationwide's approach to AI-driven search, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO).
- Monitor SEO performance using data and performance insights.
- Make evidence-based recommendations that drive continuous improvement.
Requirements
- Proven experience delivering successful SEO strategies within a large or complex digital environment.
- Strong understanding of technical SEO, including crawlability, indexing, site architecture, and Core Web Vitals.
- Experience using SEO and analytics platforms such as Google Search Console, GA4, Conductor, Screaming Frog, or similar tools.
- Strong keyword research, content optimisation, and search intent analysis skills.
- Experience implementing and managing structured data and schema markup.
- Knowledge of emerging search trends, including AI search, AEO, and GEO.
- Ability to analyse data, identify insights, and translate findings into actionable recommendations.
- Strong stakeholder management skills with the ability to influence and collaborate across multiple teams.
- Experience working alongside developers, content teams, and product managers to deliver SEO enhancements.
- Excellent communication skills with the ability to explain technical concepts to non-technical audiences.
- Display customer-first behaviours: Feel what customers feel, Say it straight, Push for better, Get it done.
Skills
- Technical SEO
- Content Optimisation
- Search Insight Analysis
- Keyword Research
- Competitor Analysis
- Search Trend Monitoring
- Structured Data
- Schema Markup
- AI Search
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- Data Analysis
- Stakeholder Management
- Communication
Location
- London
- Swindon
Work Type
- Hybrid Working
- Full-time
- Part-time
Experience Level
- Mid-level
Benefits
- 25 days holiday, pro rata
- Private medical insurance
- Highly competitive pension
- Access to an annual performance-related bonus
- Training and development
- Salary sacrifice scheme
- Life assurance
- Wellhub – access to a range of free and paid options for health and wellness
- Up to 2 days of paid volunteering a year
About the Company
- Nationwide is a mutual, owned by its members - those customers who bank, save, or have a mortgage with them.
- They challenge the financial sector status quo, do not see customers as the engine of their own profit, and share profits with them, putting their needs first.
- They are purpose-driven, uncompromisingly customer-focused, and unstoppably Nationwide.
- At Nationwide, employees are challenged to grow and rewarded for doing so, feeling valued, recognised, and inspired to be their best.
- As a community, they want working lives to count, celebrating achievements as a team, and working for the good of customers, communities, and broader society.
Equal Opportunity
- Disability Confident Level 3 Leader.
- Constantly evolving policies and practices to ensure everyone feels genuinely supported, valued, and empowered to champion inclusion.
- Support available for any additional needs throughout the application journey.