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About the Role

We're looking for a Data Strategy Director to help organisations unlock growth through deeper customer understanding, smarter decision-making and more connected customer experiences. This is a senior opportunity for someone who thrives at the intersection of strategy, analytics, CRM and customer experience. You'll partner with clients and multidisciplinary teams to transform customer, behavioural and performance data into commercially impactful strategies. From shaping customer journeys and loyalty programs to designing measurement frameworks and identifying new growth opportunities, you'll play a key role in helping brands make more informed, customer-centric decisions.

Responsibilities

Lead customer, CRM and loyalty strategy development across complex business challenges.
Translate customer, marketing and performance data into clear strategic recommendations and actionable opportunities.
Design measurement frameworks, experimentation programs and performance reporting approaches that demonstrate business impact.
Guide audience segmentation, personalisation and customer lifecycle strategies.
Work with data, technology, media, creative and experience teams to connect insights across channels and touchpoints.
Present compelling data-led narratives and recommendations to senior stakeholders.
Identify opportunities for innovation using emerging AI and data capabilities.
Mentor analysts and foster a culture of curiosity, collaboration and continuous learning.

Requirements

Strong experience across customer strategy, CRM, loyalty, customer analytics or marketing effectiveness.
Expertise in customer segmentation, lifecycle strategy, personalisation and customer value optimisation.
Experience developing data-led recommendations for senior business stakeholders.
Knowledge of experimentation, measurement and test-and-learn methodologies.
Familiarity with customer data platforms, CRM ecosystems and digital analytics tools.
Strong commercial acumen and the ability to identify growth opportunities.
Excellent presentation, storytelling and stakeholder management skills.
Curiosity about the role of AI in customer intelligence, analytics and decision-making.

Skills

Google Analytics 4
Power BI
Tableau
CRM platforms
Customer Data Platforms
SQL
Marketing analytics and performance measurement technologies
Predictive modelling
Customer lifetime value
Propensity modelling
Churn analysis
Next-best-action frameworks

Experience Level

Senior

Benefits

A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
A culture of open feedback and support to reach your goals through our Career Conversations program.
A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses.

About the Company

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.
Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.
We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas — The Networked Experience Agency.

Equal Opportunity

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.