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About the Role
Manage and optimize paid Meta campaigns for Australian clients, drive measurable lead-generation results, build strong client relationships, and support agency growth.
Responsibilities
- Manage and optimize Meta advertising campaigns across multiple client accounts.
- Develop lead-generation strategies focused on generating qualified enquiries and improving return on investment.
- Manage campaign budgets, tracking, optimisation, and scaling.
- Work with Meta Ads Manager, Pixel, and Conversions API to monitor and improve campaign performance.
- Develop creative testing strategies and use campaign data to guide optimisation decisions.
- Analyse performance metrics, identify opportunities for improvement, and reduce customer acquisition costs.
- Communicate campaign performance and recommendations clearly to clients.
- Build and maintain strong client relationships through proactive communication and accountability.
- Take ownership of campaign outcomes and contribute to the agency's continued growth.
Requirements
- At least 5 years of hands-on Meta Ads experience.
- Previous experience managing multiple client accounts, preferably within a digital marketing agency.
- Proven experience generating qualified leads, reducing acquisition costs, and improving ROI.
- Experience with Meta Ads Manager, Pixel, Conversions API, campaign tracking, and optimisation.
- Ability to manage budgets, develop creative testing strategies, and scale successful campaigns.
- Excellent English communication skills and experience working with Australian or UK clients.
- Strong analytical skills and the ability to translate campaign data into actionable recommendations.
- Commercial mindset, accountability, and strong client relationship management skills.
- Ability to work remotely while maintaining working-hour overlap with Sydney, Australia.
Skills
- Meta Ads
- Client Success Management
- Lead Generation
- Digital Marketing
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Campaign Tracking
- Campaign Optimisation
- Budget Management
- Creative Testing
- Data Analysis
- Client Relationship Management
Location
- Sydney, Australia
Work Type
- Remote
- Full-time
Experience Level
- Senior
Benefits
- Remote working
- Monthly Salary (B2B)
- Opportunity to contribute directly to agency growth
- Potential career progression towards Head of Paid Media
About the Company
- David Kennedy Recruitment is working with a Sydney-based digital agency specialising in web development, lead generation and digital marketing.