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About the Role
As a growing D2C brand, the long-term retention of our customers is a key success factor. You understand CRM not just as an email dispatch plan, but as an independent growth driver. You think in terms of Customer Lifetime Value, Customer Journeys, and sustainable customer relationships, combining data, creativity, and business understanding to drive long-term growth.
Responsibilities
- Take responsibility for growth with existing customers, focusing on repeat purchase rate, Customer Lifetime Value, and contribution margin per cohort.
- Develop the retention strategy and translate it into concrete quarterly goals and clear team priorities.
- Analyze cohorts, repeat purchase behavior, and churn, dive into the data yourself, and identify the biggest growth levers.
- Build a structured test roadmap and ensure experiments are implemented, evaluated, and successful approaches are scaled weekly across email, SMS, app, offers, and pricing.
- Examine new offers and business models for existing customers, such as subscription or membership models, and guide them from idea to implementation.
- Lead the retention squad of approximately seven people, setting priorities and supporting team member development.
- Collaborate closely with App Product, Performance Marketing, Operations, and Customer Service to turn first-time buyers into long-term customer relationships.
- Report directly to the Chief Revenue Officer (CRO) and make progress visible through clearly defined key performance indicators.
Requirements
- Several years of relevant professional experience, e.g., in Growth, Retention, CRM, E-commerce, App or Subscription business, or Strategy and Management Consulting with subsequent operational experience.
- Proven experience taking responsibility for revenue, growth, or customer retention metrics and demonstrating impact.
- Understanding of the relationships between repeat purchase rate, Customer Lifetime Value, and contribution margin.
- Experience with structured testing: formulating hypotheses, evaluating results, and deriving concrete decisions.
- Initial leadership experience or experience managing a cross-functional project team and achieving results collaboratively.
- Ability to combine strategic thinking with a passion for execution, setting clear priorities, making pragmatic decisions, and driving ideas to impact.
- Clear communication skills and ability to collaborate with people from different departments.
- Experience with subscription, membership, or app models, previous startup experience, or a Founder's Associate role is a plus.
- Residency in Germany.
- Very good German language skills.
- Good English language skills.
Skills
- CRM
- Customer Lifetime Value
- Customer Journeys
- Data Analysis
- Excel
- GA4
- Klaviyo
- SQL
- Test Roadmapping
- Experimentation
- Subscription Models
- Membership Models
- App Models
- Strategic Thinking
- Pragmatic Decision Making
- Cross-functional Collaboration
- Leadership
Location
- Germany
Work Type
- Full Mobile Office Work
- Flexibility
Experience Level
- Multiple years of relevant professional experience
- Initial leadership experience
Benefits
- 30 vacation days + 2 charity days
- Corporate Benefits
- Fitness subsidy
- Mental health platform (Nilo Health)
- Mobility subsidy
- Pet sponsorship
- Team events
- Product packages
About the Company
- Every day, people transform their nutrition with MetaFlow, supported by a team dedicated to their success.
- Since 2018, we have been building strong brands, with a full focus on MetaFlow since 2021.
- Our mission is to make a healthy lifestyle as easy as possible to integrate into everyday life.
- We have built a strong consumer brand with our metabolism shake in record time and are now taking the next step with new products and supporting more people.
- We work with clear goals, 100% ownership, speed, radical honesty, a hunger for knowledge, and warmth.
- At omos media GmbH, we are the employer behind brands like MetaFlow, Sanamana, and WonderFast.