Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Head of Retention (m/w/d) role.
Rezi rewrites your resume against omos media GmbH's job description. Free.
Tailor your resume to this Head of Retention (m/w/d) role.
Rezi rewrites your resume against omos media GmbH's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Head of Retention (m/w/d) posting at omos media GmbH — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Head of Retention (m/w/d) posting at omos media GmbH — free, in seconds.
About the Role
As a growing D2C brand, the long-term retention of our customers is one of the most important success factors for our company. You understand CRM not as a dispatch plan for as many emails as possible, but as an independent growth driver. You think in terms of Customer Lifetime Value, Customer Journeys, and sustainable customer relationships. You combine data, creativity, and business understanding to create long-term growth.
Responsibilities
- You take responsibility for growth with our existing customers, focusing on repeat purchase rate, Customer Lifetime Value, and contribution margin per cohort.
- You further develop our retention strategy and translate it into concrete quarterly goals and clear priorities for the team.
- You analyze cohorts, repeat purchase behavior, and churn, dive into the data yourself, and derive the greatest growth levers from it.
- You build a structured test roadmap and, together with the team, ensure that experiments are implemented and evaluated every week, and successful approaches are scaled across email, SMS, app, offers, and pricing.
- You examine new offers and business models for existing customers, such as subscription or membership models, and accompany them from idea to implementation.
- You lead our established retention squad of around seven people, both technically and disciplinarily, set priorities, and support the development of the people in the team.
- You work closely with App Product, Performance Marketing, Operations, and Customer Service to turn first-time purchases into long-term customer relationships.
- You report directly to our Chief Revenue Officer (CRO) and make progress visible using a few clear key figures.
Requirements
- Several years of relevant professional experience, e.g., in Growth, Retention, CRM, E-commerce, in the app or subscription business, or in strategy and management consulting with subsequent operational experience.
- You have already taken responsibility for a revenue, growth, or customer retention metric and can show what you have achieved with your work.
- You understand the interrelationships between repeat purchase rate, Customer Lifetime Value, and contribution margin.
- You enjoy working with data yourself and use tools like Excel, Shopify, GA4, Klaviyo, or SQL.
- You have experience with structured tests: you formulate hypotheses, evaluate results, and derive concrete decisions from them.
- You have initial leadership experience or have already managed a cross-functional project team and achieved results together with others.
- You combine strategic thinking with a passion for implementation.
- You set clear priorities, make pragmatic decisions, and persevere until an idea shows impact.
- You communicate clearly and enjoy working with people from different specialist areas.
- You live in Germany and have very good German language skills as well as good English language skills.
Skills
- CRM
- Customer Lifetime Value
- Customer Journeys
- Data Analysis
- Excel
- Shopify
- GA4
- Klaviyo
- SQL
- Test Planning
- Leadership
- Strategic Thinking
- Implementation
- Communication
Location
- Germany
Work Type
- Full Mobile Office Work
- Flexibility
Experience Level
- Several years of relevant professional experience
- Initial leadership experience
Benefits
- 30 vacation days + 2 charity days
- Corporate Benefits
- Fitness subsidy
- Mental health platform (Nilo Health)
- Mobility subsidy
- Pet sponsorship
- Team events
- Product packages
About the Company
- Every day, people change their diet with MetaFlow. Behind this is a team that ensures they succeed with heart and high standards.
- Since 2018, we have been building strong brands, and since 2021 with full focus on MetaFlow. Our idea: to integrate a healthy lifestyle into everyday life as easily as possible.
- With our metabolism shake, we have built a strong consumer brand in record time.
- Now we are taking the next step: new products, even more people we accompany.
- This is how we work: Clear goals, 100% ownership, speed, radical honesty, knowledge hunger, warmth.
- Whether Marketing, Product, People, or Operations: With us, you see the impact of your work.
- Let's accompany people on their way to more health together!
- The omos media GmbH is the employer behind several brands, including MetaFlow, Sanamana, and WonderFast.