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About the Role
Lead and grow PiwikPRO’s new business team, strengthen sales approach, and accelerate growth in existing and new markets. Drive global new business performance, develop a high-performing team, and shift towards value-based selling to build stronger relationships with senior decision-makers and establish Piwik PRO as a strategic partner.
Responsibilities
- Lead, coach, and develop the New Business team, including five Business Development Managers, a Lifecycle Manager, and a Demand Generation Specialist.
- Build sales capabilities and help the team engage more effectively with senior stakeholders.
- Own the global new-business target and translate commercial objectives into clear sales priorities, performance targets, and execution plans.
- Develop and embed a sales approach focused on customer challenges, business outcomes, and strategic value, increasing deal quality, deal size, and sales effectiveness.
- Drive geographic expansion into the US and Canada, as well as new market segments in DACH, Francophone markets, and core EMEA regions.
- Build a systematic approach to engaging buying committees across marketing, analytics, compliance, IT security, and legal, positioning PiwikPRO as a solution to broader business challenges.
- Represent PiwikPRO in relevant industry events, panels, and senior customer conversations.
- Work closely with Marketing, Product, and other commercial teams to improve go-to-market execution.
Requirements
- Proven experience leading and developing sales teams, with accountability for revenue targets and performance.
- Strong understanding of complex B2B sales, including value-based selling and multi-stakeholder buying processes.
- Experience selling complex digital or data-driven solutions and the ability to connect product capabilities to business outcomes.
- A solid understanding of marketing, analytics, and the challenges facing modern marketing organizations.
- Experience developing sales strategies, improving sales processes, and driving organizational change.
- Strong commercial and analytical skills, with the ability to use data and insights to improve sales performance.
- Excellent communication and stakeholder management skills, including confidence engaging with C-level decision-makers.
- Fluency in English and German (both C2).
- Experience in B2B SaaS, marketing technology, data, privacy, or analytics (nice-to-have).
- Experience with international sales expansion (nice-to-have).
- Proficiency (C1) in French, Dutch, or Spanish (nice-to-have).
Skills
- Value-based selling
- Sales leadership
- Strategic execution
- Team development
- Stakeholder management
- Commercial acumen
- Analytical skills
- Communication skills
- B2B sales
- International sales expansion
- Marketing technology
- Data analytics
- Privacy solutions
Location
- On-site
- Hybrid
- Remote (within two time zones of CET offices)
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Professional development budget
- Health insurance
About the Company
- Our group brings together three European software brands that help organisations earn and use data with trust: Cookie Information for consent management; Piwik PRO for privacy-by-design analytics and data activation; and Sheltr for reliably finding personal data in internal data sources.
- Headquartered in Copenhagen with an office in Wrocław, our team of 180 people have been building trusted data solutions since 2011.
- We work with companies and marketing teams across various industries that take control of their data model, including some of the most data-sensitive clients in healthcare, finance, energy & utilities, and the public sector.
- We are proud that our clients rely on us to meet GDPR and EU data residency requirements across EMEA and the US, as this regulatory depth is hard to build and replicate.
- We believe compliance and performance are not opposites.
- Consented data, auditable analytics and full visibility of personal data belong to one data journey; together they form a foundation that marketing, IT, legal and the C-level can rely on.
- Our journey is to move from a regulation-driven house of brands to one unified company with a clear point of view.
- We are creating a new category around this complete data journey, and together we are building an enterprise-ready, data-driven revenue engine led by thought leadership.
Equal Opportunity
- At Cookie Information & Piwik PRO we value diversity as a cornerstone of our success.
- We welcome applications from all backgrounds and do not discriminate based on race, religion, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability.
- We recognise that certain groups are underrepresented in the tech industry, and we encourage everyone to apply and help us shape a more inclusive workspace.