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About the Role
Shape paid social strategy across key client accounts, turning audience, platform and performance data into work that delivers measurable impact. Partner with clients and bring teams together across media, technology and operations to evolve the work. Combine paid social expertise with thoughtful leadership, experimentation and innovation.
Responsibilities
- Lead paid social strategy, planning and activation across a diverse mix of platforms, connecting activity to client KPIs.
- Build measurement approaches that demonstrate the impact and incremental value of paid social through structured testing.
- Partner with clients on privacy-conscious, data-led solutions and help turn complex insights into clear actions.
- Bring paid social into broader media thinking, collaborating with teams across the agency to create joined-up plans.
- Explore emerging technology, platform capabilities and Publicis tools to identify opportunities for innovation and greater efficiency.
- Strengthen ways of working across campaign planning, quality assurance and financial processes, helping teams produce consistently high-quality work.
- Support and develop colleagues through coaching, feedback and recognition, helping create an inclusive environment where people can grow and contribute.
Requirements
- Experience leading paid social across strategy, client relationships and team management.
- Strong knowledge of the paid social landscape, with the ability to form clear perspectives on strategy, creative and innovation.
- Confidence working with complex client needs and substantial projects while keeping commercial considerations in view.
- A data-led approach, with the ability to connect platform performance and measurement to meaningful business outcomes.
- An interest in experimentation and evolving technology, balanced with a focus on quality and effective delivery.
- Strong collaboration skills and the ability to bring different disciplines together to solve problems.
- A supportive, inclusive approach to leadership, with an interest in helping colleagues develop and recognising the contribution of others.
Skills
- Paid social strategy
- Paid social planning
- Paid social activation
- Measurement
- Data analysis
- Client relationship management
- Team management
- Collaboration
- Leadership
- Experimentation
- Innovation
Location
- UK
Work Type
- Office-based (4 days per week)
Experience Level
- Account Director
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Inclusive Benefits
- Employee Action Groups
About the Company
- Zenith is the ROI agency, helping brands make Bold Moves in communications to drive profitable, measurable growth.
- Bold Moves are big, brave shifts to strategy, data, audience or activation, grounded in evidence and designed to deliver stronger returns.
- Zenith works as empathetic partners, understanding clients' businesses and tying success to theirs.
- Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.
- In the UK, Zenith works with leading organisations including The Very Group, Macmillan and Morrisons.
- Zenith believes an inclusive culture strengthens its business, enabling greater idea exchange, innovation and creativity.
Equal Opportunity
- Zenith UK is a proud equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds.
- We do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs, please let us know and we will work with you to ensure the process works for you.
- Sharing access needs information will never impact your application.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.