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About the Role
This role exists to turn AMEA’s commercial strategy into consistent market execution and impact. It drives the execution of standards, tools, and routines that help G1 and G2 markets improve availability, visibility, recommendation, category growth, and investment effectiveness, ensuring regional priorities convert into measurable growth in-store and online. The role is designed as a commercial development step to prepare for future commercial leadership moves.
Responsibilities
- Own the AMEA execution agenda across priority channels, ensuring regional strategy translates into clear, measurable standards in market.
- Define what good looks like with practical standards for in-store and online execution.
- Set the field execution and outlet coverage standards that reflect different market models.
- Partner with Global E-commerce to raise digital shelf execution standards.
- Support the adaptation of global and AMEA toolkits, claims, and POSM assets for market use.
- Lead the AMEA category strategy implementation, partnering with Global Trade Marketing and markets to turn category thinking into customer-ready growth plans.
- Equip markets with stronger selling stories, evidence, and tools needed to earn stronger range, space, activation, and customer investment.
- Embed & execute customer and channel segmentation principles.
- Partner with Performance Analytics and market teams to turn business review insights into clear actions and measurable outcomes.
- Strengthen CRM discipline and data quality.
- Apply approved AI and automation to simplify reporting, speed up decision-making, and improve commercial execution quality.
- Partner with RGM to help markets make better choices on price, promotion, mix, and trade investment.
- Focus commercial execution activity spend on activities most likely to improve execution and deliver profitable growth.
- Improve market launch execution by strengthening customer readiness, commercial toolkits, and minimum execution standards for priority innovation.
- Capture and reapply innovation launch learnings.
- Build practical commercial capability in trade, shopper, category, and negotiation.
- Codify and scale AMEA best practice.
Requirements
- Substantial commercial experience, typically eight years or more, across at least two commercial functions such as sales, trade marketing, shopper marketing, category management, commercial excellence or revenue growth management.
- Direct customer-facing experience, field sales, account management or partner management.
- A track record of driving change and delivering measurable commercial outcomes across markets, functions or teams not under direct management.
- Experience in FMCG, consumer healthcare or a comparably fast-moving multi-market environment.
- Experience working across culturally diverse markets operating at different levels of scale, maturity and capability.
Skills
- Strong trade and shopper marketing knowledge: in-store strategy, POSM, promotional mechanics, innovation launches, merchandising standards and digital shelf execution.
- Commercial fluency in category management and strategy: assortment, planograms, shopper decision trees, category growth drivers and customer-facing category stories.
- Customer facing experience in: customer strategy, joint business planning, negotiation and converting category priorities into stronger customer outcomes.
- Strong financial acumen: P&L understanding, retail audit and sell-out data, sales force KPIs, ROI and effectiveness measurement.
- Working knowledge of RGM principles: pricing, promotion, mix, trade terms and how these levers drive profitable growth.
- Influences teams without authority across cultures and functions.
- Holds a high standard through constructive challenge.
- Coaching mentality, whereby seeks and gives developmental feedback, celebrates success and takes visible pride in growing others.
- Creates clarity in ambiguity.
- Strong project management skill with a relentless focus on taking accountability.
- Fluent English
Location
- Within the AMEA region
Work Type
- As Required
Experience Level
- Eight years or more
Education Level
- Degree-level education, or equivalent professional experience.
About the Company
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
- Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
- At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
- Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
- B Corp certified in numerous markets, we are active players in the journey towards healthier people and planet.
- We Are Challengers.
- We are dedicated to making self-care as simple as it should be. That starts with our culture.
- We are challengers by nature, and this is how we do things: All In Together, Courageous, Outcome-Obsessed, Radically Simple.