Growth Strategy, Rakuten Mobile - Marketing Planning Department at Rakuten | JP | Rezi

Growth Strategy, Rakuten Mobile - Marketing Planning Department at Rakuten

Growth Strategy, Rakuten Mobile - Marketing Planning Department

Rakuten · JP

6 days ago

Growth Strategy, Rakuten Mobile - Marketing Planning Department

Rakuten · JP

6 days ago
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About the Role

This position is responsible for creating and expanding new revenue opportunities at Rakuten Mobile. You will lead initiatives centered on new and existing option services, user referral initiatives, and platform development, driving projects end-to-end from planning to execution and performance review.

Responsibilities

  • Identify new revenue opportunities based on market trends, competitive analysis, and customer needs
  • Plan and drive the launch of new option services
  • Improve existing services, including pricing design and sales expansion initiatives
  • Develop alliances with internal and external partners through negotiation and coordination
  • Plan and execute user referral initiatives, including proof-of-concept design
  • Support platform-related initiatives through requirement definition and cross-functional coordination
  • Design KPIs, analyze performance, prepare reports, and drive improvement actions

Requirements

  • Bachelor’s degree or above
  • Practical experience in one or more of the following areas: business planning, service planning, sales planning, alliance promotion, or project management
  • Experience in coordination and negotiation with internal and external stakeholders
  • Experience in independently developing hypotheses, structuring issues, and driving initiatives
  • Experience in planning and improving initiatives based on data analysis
  • Practical skills in PowerPoint and Excel
  • Experience in telecommunications, IT, internet services, advertising, or platform businesses
  • Experience in planning and launching new businesses, new services, or new products
  • Experience in alliances, business partnerships, or partnership development
  • Experience in POC design and execution, business development, or project management
  • Experience in KPI design, sales and revenue management, and business planning
  • Experience in requirement definition and internal coordination for development projects
  • Experience in driving work flexibly and proactively in highly ambiguous environments
  • Business experience in both Japanese and English

Skills

  • Business planning
  • Service planning
  • Sales planning
  • Alliance promotion
  • Project management
  • Coordination
  • Negotiation
  • Hypothesis development
  • Issue structuring
  • Data analysis
  • PowerPoint
  • Excel
  • Telecommunications
  • IT
  • Internet services
  • Advertising
  • Platform businesses
  • New business planning
  • New service planning
  • New product planning
  • Alliance development
  • Business partnership development
  • POC design
  • POC execution
  • Business development
  • KPI design
  • Sales management
  • Revenue management
  • Requirement definition
  • Internal coordination
  • Flexible work
  • Proactive work
  • Ambiguous environments
  • Japanese
  • English

Education Level

  • Bachelor’s degree or above

About the Company

  • Rakuten Mobile is a business that contributes to improving customer convenience through the provision of telecommunications services, while also taking on the challenge of creating new value by leveraging a wide range of assets across the Rakuten Group.
  • This organization is responsible for driving the creation and expansion of new revenue opportunities at Rakuten Mobile.
  • It is expected to lead initiatives end-to-end, covering market analysis, service planning, partner alliances, proof-of-concept execution, KPI design, and performance evaluation, while working closely with a wide range of internal and external stakeholders to turn ideas into concrete business initiatives.
  • A unique attraction of this organization is the opportunity to go beyond existing frameworks, take the lead in planning and promoting new revenue schemes, and tackle a broad range of themes by leveraging Rakuten Group assets.
  • At Rakuten Mobile, creating new revenue opportunities in addition to providing telecommunications services has become an important priority for accelerating business growth.
  • As the market environment and customer needs continue to diversify, we are expected not only to strengthen new and existing option services, but also to promote monetization initiatives through collaboration with partners and the future development of platforms that can generate new revenue streams.
  • We are mainly young people in their 20s and 30s, and communication is flat.
  • Many of our employees join through mid-career hiring.
  • People from a wide range of industries and diverse backgrounds are actively succeeding here.