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About the Role

This role will develop compelling marketing content and campaigns that support sales growth, strengthen client relationships, and showcase the value of our products and services. The Marketing Creative Manager will work closely with sales leadership, business stakeholders, and cross-functional teams to turn business objectives into effective marketing programs.

Responsibilities

Develop and execute an ongoing local marketing plan that generates awareness, engagement, and qualified opportunities.
Own market-level email marketing and automation, including platform administration, audience segmentation, database quality, campaign calendars, nurture workflows, landing pages, forms, lead capture, and lead routing.
Plan and manage paid social and other digital campaigns, including targeting, creative coordination, testing, optimization, retargeting, and performance reporting.
Set and deliver against Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) goals; track lead progression, pipeline contribution, and revenue influenced.
Partner with Sales leadership and account executives to identify priority opportunities and develop campaign themes, prospecting content, messaging, and materials.
Create and maintain professional, effective sales materials, including product sheets, brochures, one-pagers, presentations, audience and market stories, value propositions, campaign materials, and case studies.
Work with clients and sales teams to gather testimonials, results, and proof points, and turn them into useful marketing and sales assets.
Maintain a reliable, organized SharePoint marketing resource with current materials; establish a process to update or retire outdated content.
Develop promotional campaigns using Times Union Media Group channels, including TimesUnion.com, daily and weekly print products, email, and other owned platforms.
Build coordinated go-to-market plans for new products, seasonal opportunities, events, newsletters, product relaunches, and priority revenue initiatives.
Help modernize and reposition Albany products such as Local First weeklies, Savings Source, newsletters, and other established offerings.
Help turn owned-and-operated assets into sustainable revenue platforms by developing audience, advertiser value proposition, packaging, promotional calendar, lead-generation plan, and go-to-market approach.
Own the business-side content strategy for the Times Union Media Group website, keeping product information current and improving positioning, calls to action, landing pages, conversion opportunities, and integration with marketing campaigns.
Build firsthand knowledge of Albany and the broader Capital Region by spending time in local communities and engaging with business owners, prospects, clients, former clients, and community leaders.
Develop and lead a local event and networking strategy, including Times Union Media Group events and relevant third-party business events.
Represent Times Union Media Group at events and in the business community; build relationships with chambers of commerce and other regional organizations.
Work closely with strategic clients and the sales team to understand larger advertiser needs and identify opportunities to grow those relationships.
Coordinate messaging and execution across email, web, paid social, TimesUnion.com, print, collateral, events, and seller outreach so campaigns present a consistent strategy.
Partner closely with Albany Sales leadership and the future sales trainer.
Participate in the local operating cadence, including management, sales, CSS, and training meetings, and maintain regular contact with account executives and customer success specialists.
Measure and report performance using MQLs, SQLs, lead conversion, email engagement, website conversions, paid campaign results, event leads, product performance, pipeline, and revenue influenced.

Requirements

Experience in marketing, demand generation, marketing communications, or a related field.
Experience supporting sales or business-to-business marketing is valuable.
Experience planning and executing email, paid social, website, content, or event marketing campaigns.
Ability to use marketing automation, CRM, analytics, and content-management tools.
Strong writing, editing, project management, and presentation skills, with the ability to tailor messaging to different audiences and industries.
Sound judgment in translating products, audiences, customer results, and market insights into clear advertiser value propositions.
Ability to manage multiple projects, coordinate across teams and channels, and use performance data to improve results.
Comfort meeting with business owners and clients, representing the organization publicly, and building relationships throughout the community.
Knowledge of the Albany and Capital Region business community, or the ability and willingness to develop that knowledge through regular local engagement.
Minimum of two (2) years of professional experience in business-to-business (B2B) marketing, marketing communications, or a related marketing generalist role.
Broad understanding of marketing principles, with experience supporting or executing marketing initiatives across multiple channels.
Experience working collaboratively with sales teams, business stakeholders, or cross-functional teams to support business growth.
Strong writing, editing, verbal communication, and presentation skills, with the ability to develop clear, compelling marketing messages and materials.
Excellent organizational and project management skills, with the ability to manage multiple priorities, coordinate projects, and meet deadlines.
Creative, proactive, resourceful, and self-motivated, with a willingness to take initiative and personally execute projects from concept through completion.
Comfortable using digital tools and technology, with the ability and enthusiasm to quickly learn new marketing platforms and applications.
Analytical and results-oriented, with an interest in measuring marketing effectiveness and using data to improve campaign performance.
Strong interpersonal and relationship-building skills, with confidence engaging with sales teams, business owners, clients, and community organizations.
Ability to work independently, exercise sound judgment, and collaborate effectively with sales leadership and other business stakeholders.
Adaptable, intellectually curious, and eager to learn, with a willingness to take on new responsibilities and grow professionally.
Comfortable balancing strategic thinking with hands-on execution in a fast-paced, collaborative business environment.
Ability and willingness to work onsite four (4) times a week at the Albany location.
Reliable transportation and willingness to travel locally throughout Albany and the Capital Region to attend meetings, client visits, business events, and community activities.
Flexibility to occasionally attend early-morning or evening business and networking events.
Experience with demand generation, lead generation, or marketing campaigns designed to support sales growth.
Hands-on experience with email marketing, marketing automation, audience segmentation, or lead nurturing platforms such as HubSpot, Brevo, or similar platforms.
Familiarity with CRM systems, website content management, landing pages, digital analytics, or paid social media advertising.
Experience developing sales collateral, presentations, case studies, promotional materials, or other marketing content.
Experience planning or supporting business events, networking initiatives, or community engagement programs.
Experience in media, advertising, publishing, digital marketing, or related industries.
Familiarity with the Albany and Capital Region business community.
This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.

Skills

Marketing automation
Email marketing
Paid social media
Content creation
Project management
Writing
Editing
Presentation
Sales enablement
Demand generation
Digital marketing
CRM
Analytics
Content management
HubSpot
SharePoint
Website content management
Lead generation
Event planning
Networking

Location

Albany
Capital Region

Work Type

Onsite (4 days/week)
Local travel required

Experience Level

Minimum of two (2) years of professional experience in business-to-business (B2B) marketing, marketing communications, or a related marketing generalist role.

Education Level

Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, or a related field preferred, or an equivalent combination of education and relevant professional experience.

Salary/Compensations

$60,000—$100,000 USD

Benefits

Medical coverage
Dental coverage
Vision coverage
Competitive retirement plan with a matching program
Generous Paid Time Off
Holidays
Vacation
Paid Parental Leave
Monthly Child & Dependent Care Reimbursement
Mental wellness benefits
LGBTQ+ & Inclusive Health Services
Fertility Coverage & Menopause Support
Pet Wellness Reimbursement & Rover Credits

About the Company

Times Union Media Group is a media company operating in Albany and the Capital Region.