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About the Role
As SAP Partner Sales Manager — EMEA, you will drive the alliance where SAP's presence is deepest: its headquarters ecosystem, its strongest field organizations, and Europe's densest network of SAP-aligned service partners. You will convert the global partnership strategy into regional pipeline, co-sell wins, and revenue across EMEA, with proximity to SAP's Walldorf headquarters as a strategic advantage.
Responsibilities
- Own the SAP-sourced and co-sell pipeline for EMEA, building, managing, and forecasting a qualified regional pipeline with SAP field teams.
- Act as the liaison between Parloa field sales and SAP, connecting AEs with their SAP counterparts and driving account mapping cadences.
- Drive prospecting and local pipeline generation through regional co-sell campaigns, joint prospecting motions, and local pipeline events.
- Enable Parloa sales reps on the SAP motion, training them on messaging, joint solution plays, and navigating SAP's field and incentive structures.
- Coordinate SAP and partner involvement in RFPs and demos, orchestrating SAP solution engineers and partners into active pursuits.
- Manage deal registration and conflict resolution, owning hygiene and rules of engagement between direct and partner-led motions.
- Feed field intelligence back to the alliance team, reporting competitive signals, SAP field sentiment, and win/loss insights.
Requirements
- 7–10+ years in partner sales, channel sales, or alliances within enterprise software, with a track record of hitting partner-sourced pipeline and revenue targets.
- SAP ecosystem experience, including understanding its field organization, partner programs, and co-sell mechanics.
- Demonstrated success running account mapping, deal registration, and joint field motions between a software vendor and a large strategic partner.
- Comfort operating across DACH plus other European markets, navigating cultural and commercial differences in enterprise sales.
- Comfortable in front of enterprise AEs, sales leaders, and customer executives, and able to earn trust with quota-carrying teams.
- Self-starter operating style: hands-on, resourceful, and comfortable building in a fast-moving scale-up.
- Fluent German and English required.
- Based in Germany or a major EMEA hub, with willingness to travel across the region (~40%).
Skills
- SAP ecosystem experience
- Regional co-sell expertise
- Multi-market EMEA experience
- Field credibility
- Self-starter operating style
- Fluent German
- Fluent English
Location
- Germany
- EMEA hub
Work Type
- Full-time
- Travel required (~40%)
Experience Level
- 7-10+ years
About the Company
- Parloa's mission is to make every customer conversation feel effortless for both customers and the companies serving them.
- As agentic AI accelerates, Parloa is shaping the foundation of a new era in customer experience, where customer support is no longer transactions, but meaningful exchanges.
- Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers.
- Companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploy Parloa at scale.
- We're building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes.
- We're here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful.
- Ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks.
- We operate in a category that’s evolving fast, where the bar is high, and the problems are complex.
- We hire people who think in solutions, communicate with clarity, and follow through.
- We've grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.
- Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we're scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.
- Parloa is committed to upholding the highest data protection standards for our clients' and employees' data.
- All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.
- Parloa is an e-verify employer in the USA.
Equal Opportunity
- We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.