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About the Role
IQM is seeking an experienced, hands-on Associate Director, Product Marketing to own IQM's go-to-market and product marketing engine across high-stakes, regulated verticals. You will build repeatable launch systems and clear product narratives that turn complex adtech into real market performance. This role involves partnering with vertical product managers and working closely with sales and marketing to define positioning, develop enablement and competitive intelligence, and run disciplined alpha/beta/GA launches. It is ideal for someone who loves building systems, writes with clarity, is fluent in modern AI tooling, and is energized by the opportunity to help define a new category in regulated adtech. Experience or interest in political and/or healthcare advertising is a plus.
Responsibilities
- Own a repeatable launch framework, defining alpha/beta/GA gates, launch checklists, QA/readiness mandates, and standardized launch packages.
- Translate complex adtech capabilities into clear, human-first narratives and value props by persona and vertical.
- Build and maintain battle cards, comparisons, objection handling, demos, and pitch/enablement content; train the field.
- Design, build, audit, and modernize AI/LLM "skills" and workflows that scale PMM output and keep assets current.
- Partner with Product, Sales, Customer Success, Marketing and Events to align roadmap, messaging, and market needs; own the workstream end to end.
Requirements
- 6–8 years of experience in product marketing / GTM in adtech, with hands-on experience shipping high-stakes products to market.
- Strong understanding of the programmatic ecosystem — DSPs, CTV, audience targeting, and partnership / supply ecosystems.
- Proven ability to translate technical product depth into clear, simple, human-first messaging (writing sample required).
- Track record building repeatable GTM / launch systems (alpha/beta/GA, QA, launch packages) — process discipline and follow-through to completion.
- Ability to project manage from start to launch with attention to detail.
- Highly collaborative, self-directed IC who owns and finishes workstreams; comfortable in a fast-moving startup environment.
Skills
- AI/LLM tooling
- Programmatic ecosystem
- DSPs
- CTV
- Audience targeting
- Partnership / supply ecosystems
- Product marketing
- Go-to-market strategy
- Messaging
- Enablement
- Competitive intelligence
- Project management
Location
- NY
- DC
Work Type
- Hybrid
- Full-time
Experience Level
- Associate Director
- 6-8 years
Salary/Compensations
- $150,000 - $180,000 a year
Benefits
- 100% Employer-Paid Healthcare
- Multiple medical plan options
- Dental and vision coverage
- 401(k) program with a 3% company match
- Resources to support physical health, mental wellness, and financial peace of mind
About the Company
- IQM is redefining how modern advertisers navigate complex, highly regulated media environments with an AI-driven media buying platform.
- IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
- Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM's proprietary AI-driven audience intelligence engine.
- IQM has received multiple awards including Best New Product, Engineering Team of the Year, Best Customer Service, Best Demand-Side Platform, Best Demand-Side Technology, and Best Use of Online Targeting.
- For more information, visit iqm.com.
Equal Opportunity
- At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address. If you believe you've been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.