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About the Role

IQM is seeking a strategic, hands-on Associate Director of Product Management to lead our Healthcare vertical. You will own the product strategy and roadmap for IQM’s healthcare portfolio, starting with products that help pharmaceutical and life sciences brands and their agencies reach and engage healthcare providers (HCPs), and expanding into direct-to-consumer (DTC) and patient audiences over time. This is the first dedicated product leadership role for IQM’s healthcare vertical.

Responsibilities

Own the vision, multi-year strategy, and roadmap for IQM’s healthcare portfolio, starting with HCP and provider-focused products for pharma brands and agencies and extending into DTC and patient audiences.
Decide where IQM should build, partner, or improve what already exists.
Run structured discovery with pharma brand teams, healthcare agencies, media buyers, data partners, and IQM’s healthcare sellers.
Separate recurring market needs from one-off requests, and bring an independent read of the market back to the team.
Turn customer and market problems into clear requirements, use cases, acceptance criteria, and success metrics.
Prioritize based on evidence: customer impact, revenue potential, feasibility, compliance risk, and launch timing.
Own products built on provider and clinician data, including NPI-level identity, specialty and practice-setting targeting, audience construction, onboarding, and activation.
Evaluate data quality (coverage, match rates, freshness, scale) and assess potential data partners.
Improve how healthcare customers forecast, plan, activate, and measure campaigns across channels.
Own requirements for reporting and HCP measurement that are transparent, defensible, and useful to brand and agency teams.
Build FDA promotional requirements, platform policies, and health-data privacy obligations (including HIPAA, where patient data is involved) into product design from the start, working with Legal and Compliance early.
Lead products from discovery through release and adoption, working closely with engineering, data science, design, and QA teams across North America and India.
Give teams the context and clarity to move quickly without waiting on you.
Define success metrics, track adoption and customer outcomes, and partner with Sales, Customer Success, and Product Marketing so what we ship is used and drives revenue.

Requirements

10+ years of experience across healthcare or pharma marketing technology, health data, programmatic media, or product management, with the most recent 3 to 5 years owning product strategy and roadmap at a senior or director level.
Direct experience in the pharma, life sciences, healthcare agency, health data, or healthcare advertising ecosystem.
Understand how pharma brands and agencies plan and buy HCP media.
Strong understanding of HCP targeting and data: NPI-based audiences, specialty and prescriber targeting, endemic and non-endemic channels, and how HCP campaigns are measured.
A track record of defining what needs to be built, setting the execution plan, and delivering it with engineering teams, including teams in other locations and time zones.
Comfortable in front of customers; able to lead a discovery conversation with a brand team or agency and walk away with a point of view, not just a list of requests.
Experience working in a regulated, deadline-driven environment where errors carry real consequences.
Analytical, organized, and comfortable making sound decisions with incomplete information.
Clear written and verbal communicator across technical, commercial, and executive audiences.

Skills

Product Strategy
Roadmap Development
Market and Customer Discovery
Requirements Definition
Prioritization
HCP Data and Audience Products
Campaign Planning, Activation, and Measurement
Compliance by Design
Execution with Distributed Teams
Performance and Adoption Tracking
Experience at an HCP-focused platform, health data provider, healthcare agency, or DSP with a healthcare practice.
Experience with DTC or patient audience products, privacy-safe patient data, or data tokenization.
Experience evaluating and integrating data, identity, or measurement partners.
Familiarity with FDA/OPDP promotional rules, MLR review workflows, and health-data privacy frameworks.
Hands-on technical curiosity: SQL, APIs, analytics tools, or prototyping.

Location

Work Type

Hybrid
Full-time

Experience Level

Associate Director
Senior
Director

Salary/Compensations

$150,000 - $175,000 a year

Benefits

100% Employer-Paid Healthcare premiums
Multiple medical plan options
Dental and vision coverage
401(k) program with a 3% company match
Resources to support physical health, mental wellness, and financial peace of mind

About the Company

IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine.
This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
Over the past year, IQM has been awarded: Best New Product: IQM Power Segments — Reed Awards, 2026; Engineering Team of the Year — CampaignTech Awards, 2025; Best Customer Service | Tech Vendor — CampaignTech Awards, 2025; Best Demand-Side Platform — MarTech Breakthrough Awards, 2025; Best Demand-Side Technology — AdExchanger Awards, 2025; Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025.
Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.
For more information, visit iqm.com.

Equal Opportunity

At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address.
If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.