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About the Role
IQM is seeking a strategic, hands-on Associate Director of Product Management to lead our Political vertical, with a mandate to build what comes next. This role will own the political product strategy and roadmap, focusing on building new, year-round product lines for public affairs, advocacy, and issue campaigns.
Responsibilities
- Define and build IQM's next political product lines for public affairs, advocacy, issue campaigns, and government relations.
- Size the opportunity, identify the buyers and their workflows, and take the first products from concept to paying customers.
- Own the vision, multi-year strategy, and roadmap for IQM's political portfolio, balancing new year-round lines with continued strength in election-cycle products.
- Decide where IQM should build, partner, or improve what already exists.
- Run structured discovery with public affairs firms, advocacy organizations, trade associations, political agencies, media buyers, and IQM's political sellers.
- Separate recurring market needs from one-off requests, and bring an independent read of the market back to the team.
- Shape the data foundation for issue and influence campaigns: voter, legislative, issue, stakeholder, and geographic data, and how it becomes activatable audiences.
- Evaluate data quality and assess potential data partners.
- Turn customer and market problems into clear requirements, use cases, acceptance criteria, and success metrics.
- Prioritize on evidence: customer impact, revenue potential, feasibility, compliance risk, and timing around legislative and election calendars.
- Build political advertising rules, disclosure requirements, lobbying and issue-advocacy considerations, state-specific regulations, and platform policies into product design from the start, working with Legal and Compliance early.
- Lead products from discovery through release and adoption, working closely with engineering, data science, design, and QA teams across North America and India.
- Give teams the context and clarity to move quickly without waiting on you.
- Define success metrics, track adoption, revenue, and customer outcomes, and partner with Sales, Customer Success, and Product Marketing so new lines become real, repeatable revenue.
Requirements
- 8+ years of experience across political or public affairs technology, data, digital media, advertising technology, or product management, with the most recent 3 to 5 years owning product strategy and roadmap at a senior or director level.
- Direct experience in the political, advocacy, public affairs, or government relations ecosystem.
- A builder: you can point to a product, platform, data capability, or business line you took from zero to one, and the outcomes it drove.
- A track record of defining what needs to be built, setting the execution plan, and delivering it with engineering teams, including teams in other locations and time zones.
- Comfortable in front of customers. You can lead a discovery conversation with a public affairs firm or campaign team and walk away with a point of view, not just a list of requests.
- Experience in a regulated, deadline-driven environment where errors carry real consequences.
- Analytical, organized, and comfortable making sound decisions with incomplete information.
- Clear written and verbal communicator across technical, commercial, and executive audiences.
Skills
- Programmatic advertising
- DSPs
- Audience and identity products
- Evaluating and integrating data, identity, or measurement partners
- Political advertising disclosure rules
- Issue-advocacy regulations
- SQL
- APIs
- Analytics tools
- Prototyping
Location
- NY
- DC
Work Type
- Hybrid
- Full-time
Experience Level
- Associate Director
- Senior
- Director
Salary/Compensations
- $150,000 - $175,000 a year
Benefits
- 100% Employer-Paid Healthcare
- Multiple medical plan options
- Dental and vision coverage
- 401(k) program with a 3% company match
About the Company
- IQM is an intelligent media buying and audience platform built for advertisers operating in complex and highly regulated markets.
- For more than a decade, our political platform has combined audience intelligence, voter data, identity resolution, media planning, programmatic activation, optimization, measurement, and compliance capabilities to serve political campaigns, agencies, committees, advocacy organizations, and public-affairs practitioners.
- IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
- Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine.
- This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
- Over the past year, IQM has been awarded: Best New Product: IQM Power Segments — Reed Awards, 2026; Engineering Team of the Year — CampaignTech Awards, 2025; Best Customer Service | Tech Vendor — CampaignTech Awards, 2025; Best Demand-Side Platform — MarTech Breakthrough Awards, 2025; Best Demand-Side Technology — AdExchanger Awards, 2025; Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025
- Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.
- For more information, visit iqm.com.
Equal Opportunity
- At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address.
- If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.