Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director Brand Marketing & Community role.
Rezi rewrites your resume against Urban Sports Club's job description. Free.
Tailor your resume to this Director Brand Marketing & Community role.
Rezi rewrites your resume against Urban Sports Club's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director Brand Marketing & Community posting at Urban Sports Club — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director Brand Marketing & Community posting at Urban Sports Club — free, in seconds.
About the Role
Urban Sports Club is seeking a visionary Director of Brand & Community to report directly to the CEO. This role will shape the brand's next chapter, evolving it toward a broader, lifestyle and community-driven positioning. The focus is on emphasizing the 'Club' aspect, balancing strategic conceptualization with operational execution, and driving internationalization by adapting the brand strategy for diverse global markets.
Responsibilities
- Drive Brand Evolution: Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity.
- Define brand positioning, value propositions, messaging frameworks, and audience strategies in collaboration with the Strategy team.
- Strengthen the 'Club': Ensure campaigns and activations reinforce the community aspect of the brand, creating emotional connections that highlight shared experiences and lifestyle.
- Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.
- Lead Internationalization: Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with deep local cultural relevance.
- Steer the Creative Studio & Teams: Oversee and mentor multi-disciplinary brand teams and internal creative studio, fostering innovation, efficiency, and high-impact creative excellence.
- Act as the primary strategic brand stakeholder across the organization, collaborating closely with all marketing leaders to align brand priorities with business objectives.
- Efficiently manage the global brand budget while monitoring key health metrics (awareness, sentiment, share of voice) to turn consumer insights into optimized campaign performance.
Requirements
- 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community, or fast-paced B2C consumer industries.
- Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
- Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery.
- Strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community.
- Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies.
- A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets.
- Full fluency in English is required; German language skills are a significant plus.
Skills
- Brand Management
- Marketing
- Integrated Communications
- Brand Strategy
- Campaign Management
- Community Building
- Content Creation
- Social Media
- Public Relations
- Creative Direction
- Budget Management
- Data Analysis
- Consumer Insights
Location
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- Director
- 10+ years
Benefits
- Free Urban Sports Club L Pro Membership + Friends and Family Discount
- Hybrid work setup
- Up to 120 days remote work within the EU, the UK, and Switzerland
- Option to desk-swap at other European offices
- 30 days of paid vacation annually
- Two additional days for volunteering
- Flexible working hours
- Complimentary access to mental health provider Open Up
- Annual budget of €1,000 for professional growth
- Regular internal training sessions
- Weekly German and English language classes
- Regular team and company events
- Wellness initiatives
About the Company
- Urban Sports Club is among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives.
- With one membership, access thousands of fitness and wellness experiences across the continent.
- Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem.
- Together, they connect 39,000 corporate clients and 97,000 wellness partners across 18 countries.
Equal Opportunity
- Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).