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About the Role
We are looking for a Senior Paid Manager to lead performance media across a portfolio of high-stakes brands, owning the strategy, work, and outcomes. You will mentor a team, set the bar on craft, and represent TGI's paid practice for your accounts. This role is for someone ready to step up, capable of leading senior client conversations, possessing a strong point of view on the future of paid media, and skilled in scaling teams effectively.
Responsibilities
- Lead performance media across a portfolio of high-stakes clients, owning strategy, work, and outcomes.
- Serve as the senior representative of TGI's paid practice for assigned accounts.
- Develop multi-channel paid strategies, including approach, KPIs, and test-and-learn roadmaps.
- Lead senior client discussions on performance, planning, and growth.
- Incorporate external insights, such as industry context and platform shifts, into client briefs.
- Evaluate and adjust plans based on real-world results.
- Mentor and manage Paid Managers and Senior Execs, reviewing work and providing feedback.
- Lead paid strategy contributions for pitches and conduct internal sessions for team development.
- Develop career paths and manage progression for direct reports.
- Establish analytics frameworks and identify agency-wide best practices from campaign trends.
- Conduct in-depth performance reviews and run experiments to improve metrics.
- Manage forecasts and revenue for the portfolio, identifying risks and growth opportunities.
- Ensure scopes are accurate, manage budget burn, and coach the team on financial precision.
- Engage confidently with CMOs and Marketing Directors, using data and conviction.
- Collaborate with creative leads to brief, review, and optimize paid-first creative.
- Promote creative testing as a primary driver for performance improvements.
Requirements
- 5+ years of experience in performance media with a strong portfolio of senior-led campaigns at scale.
- Ability to confidently lead client conversations with CMOs and Marketing Directors.
- Proven experience in coaching and developing paid media talent.
- Strategic thinking with the ability to develop roadmaps and test plans.
- Proficiency in partnering with creative leads and developing paid-first creative.
- Commercial acumen, including forecast ownership, margin awareness, and scope discipline.
- Ability to remain calm and lead responses during crises such as performance dips or platform outages.
- Commitment to upholding high standards in campaign basics like naming, structure, QC, and reporting.
- Familiarity with AI tools like Gemini/Claude/Perplexity and platform-native AI, with a point of view on their application.
- Curiosity about emerging trends in paid media, including AI, signal loss, retail media, and new platforms.
- Cultural fit with TGI: kind, low-ego, and ambitious.
- Desire to help build brands people believe in.
Skills
- Performance media strategy
- Multi-channel paid strategy
- Client relationship management
- Team leadership and mentorship
- Strategic planning
- Data analysis and interpretation
- Performance forecasting
- Creative collaboration
- AI in paid media
- Understanding of emerging platforms
Location
- Hybrid remote
Work Type
- Hybrid remote
- Full-time
Experience Level
- Senior
Salary/Compensations
- £47,500 - £56,000
Benefits
- Company bonus scheme up to 10% of salary
- Monthly Travel Budget
- Monthly Wellness budget
- Company pension scheme
- Enhanced maternity, paternity and sick pay
- Flexible hours
- Opportunity to grow with a fast-growing company
- Open-minded culture
- Working with charitable organisations
- Regular team socials
- 25 days holiday allowance plus bank holidays
About the Company
- The Good Influence is a social agency focused on growing trusted brands within 'The Good Economy'.
- The agency develops creative content, builds communities, activates influencer partnerships, and drives conversion and awareness through paid media.
- They have received numerous industry awards and recognition, including Adweek's 3rd Fastest Growing Agency Globally and Campaign's Best Places to Work.
- The company is committed to giving back, donating 1% of revenue to 1% for the Planet and supporting The Felix Project, while also being a climate-positive business.
- They prioritize creating a supportive and creative work environment.
Equal Opportunity
- As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
- We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.